Communication Studies 394-0: Undergraduate Research Seminar

Section 20: Persuasion in Health Contexts

Fall 2009

READINGS FOR 11 NOVEMBER

OUTLINE

5.4 Campaign effects and evaluation.

5.4.1 Review papers

5.4.1.1 Some general reviews

5.4.1.2 Some behavior-specific reviews

5.4.2 Some specific examples

5.4.3 Contextualizing health behavior change campaigns

5.4 Campaign effects and evaluation.

5.4.1 Review papers

5.4.1.1 Some general reviews

For further reading:

Backer, T. E., Rogers, E. M., & Sopory, P. (1992). Designing health communication campaigns: What works? Newbury Park, CA: Sage.

Sorensen, G., Emmons, K., Hunt, M. K., & Johnston, D. (1998). Implications of the results of community intervention trials. Annual Review of Public Health, 19, 379-416.

Valente, T. W. (2001). Evaluating communication campaigns. In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 105-124). Thousand Oaks, CA: Sage.

Hornik, R. C. (2002). Public health communication: Making sense of contradictory evidence. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 1-19). Mahwah, NJ: Lawrence Erlbaum.

Snyder, L. B., & Hamilton, M. A. (2002). A meta-analysis of U. S. health campaign effects on behavior: Emphasize enforcement, exposure, and new information, and beware the secular trend. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 357-383). Mahwah, NJ: Lawrence Erlbaum.

Hornik, R. C. (2002). Epilogue: Evaluation design for public communication programs. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 385-405). Mahwah, NJ: Lawrence Erlbaum.

Michie, S., & Abraham, C. (2004). Interventions to change health behaviours: Evidence-based or evidence-inspired? Psychology and Health, 19, 29-51.

Cho, H., & Salmon, C. T. (2007). Unintended effects of health communication campaigns. Journal of Communication, 57, 293–317.

Parcell, L. M., Kwon, J., Miron, D., & Bryant, J. (2007). An analysis of media health campaigns for children and adolescents: Do they work? In R. W. Preiss, B. M. Gayle, N. Burrell, M. Allen, & J. Bryant (Eds.), Mass media effects research: Advances through meta-analysis (pp. 345-361). Mahwah, NJ: Lawrence Erlbaum.

Snyder, L. B. (2007). Meta-analyses of mediated health campaigns. In R. W. Preiss, B. M. Gayle, N. Burrell, M. Allen, & J. Bryant (Eds.), Mass media effects research: Advances through meta-analysis (pp. 327-344). Mahwah, NJ: Lawrence Erlbaum.

5.4.1.2 Some behavior-specific reviews

For further reading:

Morris, J., & Elwood, M. (1996). Sun exposure modification programmes and their evaluation: A review of the literature. Health Promotion International, 11, 321-332.

Friend, K., & Levy, D. T. (2002). Reductions in smoking prevalence and cigarette consumption associated with mass-media campaigns. Health Education Research, 17, 85-98.

Derzon, J. H., & Lipsey, M. W. (2002). A meta-analysis of the effectiveness of mass-communication for changing substance-use knowledge, attitudes, and behavior. In W. D. Crano & M. Burgoon (Eds.), Mass media and drug prevention: Classic and contemporary theories and research (pp. 231-258). Mahwah, NJ: Lawrence Erlbaum.

Conn, V. S., Valentine, J. C., & Cooper, H. M. (2002). Interventions to increase physical activity among aging adults: A meta-analysis. Annals of Behavioral Medicine, 24, 190-200.

Bauman, A., Smith, B. J., Maibach, E. W., & Reger-Nasah, B. (2006). Evaluation of mass media campaigns for physical activity. Evaluation and Program Planning, 29, 312-322.

Kelly, C. M.. Hoehner, C. M., Baker, E. A., Ramirez, L. K. B., & Brownson, R. C. (2006). Promoting physical activity in communities: Approaches for successful evaluation of programs and policies. Evaluation and Program Planning, 29, 280-292.

Earl, A., & Albarracin, D. (2007). Nature, decay, and spiraling of the effects of fear-inducing arguments and HIV counseling and testing: A meta-analysis of the short- and long-term outcomes of HIV-prevention interventions. Health Psychology, 26, 496-506.

Sohl, S. J. & Moyer, A. (2007). Tailored interventions to promote mammography screening: A meta-analytic review. Preventive Medicine, 45, 252–261.

5.4.2 Some specific examples

Reger, B., Wootan, M. G., & Booth-Butterfield, S. (1999). Using mass media to promote healthy eating: A community-based demonstration project. Preventive Medicine, 29, 414-421. [available online via NU]

Owen, N., Bauman, A., Booth, M., Oldenburg, B., & Magnus, P. (1995). Serial mass-media campaigns to promote physical activity: Reinforcing or redundant? American Journal of Public Health, 85, 244-248. [available online via NU]

Agha, S., & Van Rossem, R. (2002). Impact of mass media campaigns on intentions to use the female condom in Tanzania. International Family Planning Perspectives, 28, 151-158. [pdf available here] [Note: This journal is available online via NU—but the pdf thereby obtained is not readable]

Del Mar, C. B., Green, A. C., & Battistutta, D. (1997). Do public media campaigns designed to increase skin cancer awareness result in increased skin excision rates? Australian and New Zealand Journal of Public Health, 21, 751-754. [available online via NU]

McCaul, K. D., Jacobson, K., & Martinson, B. (1998). The effects of a state-wide media campaign on mammography screening. Journal of Applied Social Psychology, 28, 504-515. [available online via NU]

For further reading:

Simons-Morton, B. G., Brink, S., & Bates, D. (1987). Effectiveness and cost effectiveness of persuasive communications and incentives in increasing safety belt use. Health Education Quarterly, 14, 167-179. [journal is now titled Health Education and Behavior]

Campion, P., Owen, L., McNeill, A., & McGuire, C. (1994). Evaluation of a mass media campaign on smoking and pregnancy. Addiction, 89, 1245-1254.

Hafstad, A., Aaro, L. E., & Langmark, F. (1996). Evaluation of an anti-smoking mass media campaign targeting adolescents: The role of affective responses and interpersonal communication. Health Education Research, 11, 29-38.

Schooler, C., Chaffee, S. H., Flora, J. A., & Roser, C. (1998). Health campaign channels: Tradeoffs among reach, specificity, and impact. Human Communication Research, 24, 410-432.

Saywell, R., Champion, V. L., Skinner, C. S., McQuillen, D., Martin, D., & Maraj, M. (1999). Cost-effectiveness comparison of five interventions to increase mammography screening. Preventive Medicine, 29, 374-382.

Griffin, R. J., & Dunwoody, S. (2000). The relation of communication to risk judgment and preventive behavior related to lead in tap water. Health Communication, 12, 81-107.

Wardle, J., Rapoport, L., Miles, A., Afuape, T., & Duman, M. (2001). Mass education for obesity prevention: The penetration of the BBC’s “Fighting Fat, Fighting Fit” campaign. Health Education Research, 16, 343-355.

Valente, T. W., & Saba, W. P. (2001). Campaign exposure and interpersonal communication as factors in contraceptive use in Bolivia. Journal of Health Communication, 6, 303-322.

Slater, M. D., & Kelly, K. J. (2002). Testing alternative explanations for exposure effects in media campaigns: The case of a community-based, in-school media drug prevention project. Communication Research, 29, 367-389.

Renger, R., Steinfelt, V., & Lazarus, S. (2002). Assessing the effectiveness of a community-based media campaign targeting physical inactivity. Family and Community Health, 25(3), 18-30.

Fernbach, M. (2002). The impact of a media campaign on cervical screening knowledge and self-efficacy. Journal of Health Psychology, 7, 85-97.

Worden, J. K., & Flynn, B. S. (2002). Using mass media to prevent cigarette smoking. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 23-33). Mahwah, NJ: Lawrence Erlbaum.

Siegel, M., & Biener, L. (2000). The impact of antismoking media campaigns on progression to established smoking: Results of a longitudinal youth study. American Journal of Public Health, 90, 380-386. Reprinted as: Siegel, M., & Biener, L. (2002). The impact of antismoking media campaigns on progression to established smoking: Results of a longitudinal youth study in Massachusetts. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 115-130). Mahwah, NJ: Lawrence Erlbaum.

Hill, D., White, V., Marks, R., & Borland, R. (2002). Changes in sun-related attitudes and behaviors, and reduced sunburn prevalence in a population at high risk of melanoma. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 163-178). Mahwah, NJ: Lawrence Erlbaum.

Pierce, J. P., Macaskill, P., & Hill, D. (1990). Long-term effectiveness of the early mass media led antismoking campaigns in Australia. American Journal of Public Health, 80, 565-569. Reprinted (with revisions) as: Pierce, J. P., Macaskill, P., & Hill, D. (2002). Long-term effectiveness of the early mass media led antismoking campaigns in Australia. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 57-70). Mahwah, NJ: Lawrence Erlbaum.

Pierce, J. P., Emery, S., & Gilpin, E. (2002). The California tobacco control program: A long-term health communication project. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 97-114). Mahwah, NJ: Lawrence Erlbaum.

Hornik, R. C., & Yanovitzky, I. (2003). Using theory to design evaluations of communication campaigns: The case of the National Youth Anti-Drug Media Campaign. Communication Theory, 13, 204-224.

McPhee, S. J., Nguyen, T., Euler, G. L., Mock, J., Wong, C., Lam, T., Nguyen, W., Nguyen, S., Ha, M. Q. H., Do, S. T., & Buu, C. (2003). Successful promotion of hepatitis B vaccinations among Vietnamese-American children ages 3 to 18: Results of a controlled trial. Pediatrics, 111, 1278-1288.

Lairson, D. R., Newmark, G. R., Rakowski, W., Tiro, J. A., & Vernon, S. W. (2004). Development costs of a computer-generated tailored intervention. Evaluation and Program Planning, 27, 161-169.

Wu, J. H., Fung, M. C., Chan, W., & Lairson, D. R. (2004). Cost-effectiveness analysis of interventions to enhance mammography compliance using computer modeling (CAN*TROL). Value in Health, 7, 175-185.

5.4.3 Contextualizing health behavior change campaigns

Katcher, M. L. (1987). Prevention of tap water scald burns: Evaluation of a multi-media injury control program. American Journal of Public Health, 77, 1195-1197. [available online via NU]

Webne, S. L., & Kaplan, B. J. (1993). Preventing tap water scalds: Do consumers change their preset thermostats? American Journal of Public Health, 83, 1469-1470. [available online via NU]

French, S. A., Story, M., Fulkerson, J. A., & Hannan, P. (2004). An environmental intervention to promote lower-fat choices in secondary schools: Outcomes of the TACOS study. American Journal of Public Health, 94, 1507-1512. [available online via NU]

For further reading:

Yanovitzky, I. (2002). Effect of news coverage on the prevalence of drunk-driving behavior: Evidence from a longitudinal study. Journal of Studies on Alcohol, 63, 342-351.

Ray, J. G., Vermeulen, M. J., Boss, S. C., & Cole, D. E. C. (2002). Declining rate of folate insufficiency among adults following increased folic acid fortification in Canada. Canadian Journal of Public Health-Revue Canadienne de Sante Publique, 93, 249-253.

Freudenberg, N. (2005). Public health advocacy to change corporate practices: Implications for health education practice and research. Health Education and Behavior, 32, 298-319.

Dorfman, L., & Wallack, L. (2007). Moving nutrition upstream: The case for reframing obesity. Journal of Nutrition Education and Behavior, 39, S45-S50.

Leyden, K. M., Reger-Nash, B., Bauman, A., & Bias, T. (2008). Changing the hearts and minds of policy makers: An exploratory study associated with the West Virginia Walks campaign. American Journal of Health Promotion, 22, 204–207.

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