Communication Studies 394-0: Undergraduate Research
Seminar
Section 20: Persuasion in Health Contexts
Fall 2011
READINGS FOR 2 NOVEMBER
OUTLINE
5.3 Campaign formats and vehicles
5.3.1 Direct mail
5.3.2 Public service announcements (PSAs)
5.3.3 Media advocacy and news coverage
5.3.4 Health messages in entertainment media
5.3.5 Computer-mediated interventions
5.3.6 Location: worksite, school, healthcare-setting, etc.
5.3.6.1 Worksite interventions
5.3.6.2 School-based interventions
5.3.6.3 Healthcare-setting-based interventions
5.3.6.4 Various other settings
5.3.7 Influencing other influence agents
5.3 Campaign formats and vehicles
5.3.1 Direct mail
Byles, J. E., Redman, S., Sanson-Fisher, R. W., & Boyle, C. A. (1995). Effectiveness of two direct-mail strategies to encourage women to have cervical (Pap) smears. Health Promotion International, 10, 5-16. [pdf provided here]
Maglione, M. A., Stone, E. G., & Shekelle, P. G. (2002). Mass mailings have little effect on utilization of influenza vaccine among Medicare beneficiaries. American Journal of Preventive Medicine, 23, 43-46.
For further reading:
Salmon, C. T., Loken, B., & Finnegan, J., Jr. (1985). Direct mail in a cardiovascular health campaign: Use and effectiveness. Evaluation and the Health Professions, 8, 438-452.
Meischke, H., Eisenberg, M. S., Schaffer, S. M., Larsen, M. P., & Henwood, D. K. (1994). Impact of direct mail intervention on knowledge, attitudes, and behavioral intentions regarding use of emergency medical services for symptoms of acute myocardial infarction. Evaluation and the Health Professions, 17, 402-417.
Hou, S-I., Fernandez, M. E., Baumler,
E., & Parcel, G. S. (2002). Effectiveness of an intervention to increase
pap test screening among Chinese women in
Hou, S.-I. (2005). Stage of adoption and impact of direct-mail communications with and without phone intervention on Chinese women’s cervical smear screening behavior. Preventive Medicine, 41, 749-756.
Faulkner, M. & Kennedy, R. (2008). A new tool for pre-testing direct mail. International Journal of Market Research, 50, 469-490.
Mathew, M., Goldstein, A. O., Kramer, K. D., Ripley-Moffitt, C., & Mage, C. (2010). Evaluation of a direct mailing campaign to increase physician awareness and utilization of a quitline fax referral service. Journal of Health Communication, 15, 840-845. doi: 10.1080/10810730.2010.522223
5.3.2 Public service announcements (PSAs)
For further reading:
Maloney, S. K., & Hersey, J. C. (1984). Getting messages on the air: Findings from the 1982 alcohol abuse prevention campaign. Health Education Quarterly, 11, 273-292. [journal is now titled Health Education and Behavior]
Hammond, S. L., Freimuth, V. S., & Morrison, W. (1987). The gatekeeping funnel: Tracking a major PSA campaign from distribution through gatekeepers to target audience. Health Education Quarterly, 14, 153-166. [journal is now titled Health Education and Behavior]
Rotfeld, H. J., & Abernethy, A. M. (1991). Radio station acceptance of AIDS-related advertising messages. Journal of Health Care Marketing, 11(2), 33-40.
DeJong, W., & Atkin, C. K. (1995). A review of national television PSA campaigns for preventing alcohol-impaired driving, 1987-1992. Journal of Public Health Policy, 16, 59-80.
Lancaster, A. R., & Lancaster, K. M. (2002). Reaching insomniacs with television PSAs: Poor placement of important messages. Journal of Consumer Affairs, 36, 150-170.
Fuhrel-Forbis, A., Nadorff, P. G., & Snyder, L. B.(2009). Analysis of public service announcements on national television, 2001-2006. Social Marketing Quarterly, 15(1), 49-69.
5.3.3 Media advocacy and news coverage
Martinson, B. E., & Hindman, D. B. (2005). Building a health promotion agenda in local newspapers. Health Education Research, 20, 51-60.
Stillman, F. A., Cronin, K. A., Evans, W. D., & Ulasevich, A. (2001). Can media advocacy influence newspaper coverage of tobacco: Measuring the effectiveness of the American stop smoking intervention study’s (ASSIST) media advocacy strategies. Tobacco Control, 10, 137-144. [available through many links at the NU Library site, but the Highwire link gives a paginated version of the article]
For further reading:
Jernigan, D. H., & Wright, P. A. (1996). Media advocacy: Lessons from community experiences. Journal of Public Health Policy, 17, 306-330.
Schooler, C., Sundar, S. S., & Flora, J. (1996). Effects of the Stanford five-city project media advocacy program. Health Education Quarterly, 23, 346-364. [journal is now titled Health Education and Behavior]
Holder, H. D., & Treno, A. J. (1997). Media advocacy in community prevention: News as a means to advance policy change. Addiction, 92(Supplement 2), S189-S199.
Pierce, J. P., & Gilpin, E. A. (2001). News media coverage of smoking and health is associated with changes in population rates of smoking cessation but not initiation. Tobacco Control, 10, 145-153.
Yanovitzky,
Soumerai, S. B., Ross-Degnan, D.,
& Kahn, J. S. (2002). The effects of professional and media warnings about
the association between aspirin use in children and Reye’s syndrome. In R. C. Hornik (Ed.), Public
health communication: Evidence for behavior change (pp. 265-288).
Viswanath, K., & Finnegan, J. R., Jr. (2002).
Reflections on community health campaigns: Secular trends and the capacity to
effect change. In R. C. Hornik (Ed.), Public health communication: Evidence for
behavior change (pp. 289-312).
McAlister,
A. L., & Fernandez, M. (2002). “Behavioral journalism” accelerates
diffusion of healthy innovations. In R. C. Hornik
(Ed.), Public health communication:
Evidence for behavior change (pp. 315-326).
Niederdeppe, J., Farrelly, M. C., Thomas, K. Y., Wenter, D., & Weitzenkamp, D. (2007). Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research, 34, 382-405.
Campo, S., Askelson, N. M., Mastin, T., & Slonske, M. (2009). Using evidence-based research to redirect a conversation: Newspapers’ coverage of strategies to address college binge drinking. Public Relations Review, 35, 411-418.
Gardner, A., Geierstanger, S., Brindis, C., & McConnel, C. (2010). Clinic consortia media advocacy capacity: Partnering with the media and increasing policymaker awareness. Journal of Health Communication, 15, 293-306.
5.3.4 Health messages in entertainment media
Sharan, M., & Valente, T. W. (2002). Spousal
communication and family planning adoption: Effects of a radio drama serial in
For further reading:
Cooper, C. P., Roter, D. L., & Langlieb, A. M. (2000). Using entertainment television to build a context for prevention news stories. Preventive Medicine, 31, 225-231.
Singhal, A., & Rogers, E. M. (2001). The
entertainment-education strategy in communication campaigns. In R. E. Rice
& C. K. Atkin (Eds.), Public communication
campaigns (3rd ed., pp. 343-356).
Slater, M.
D. (2002). Entertainment education and the persuasive impact of narratives. In
M. C. Green, J. J. Strange, & T. Brock (Eds.), Narrative impact: Social and cognitive foundations (pp. 157-181).
Glik, D., Nowak, G., Valente, T., Sapsis, K., & Martin, C. (2002). Youth performing arts entertainment-education for HIV/AIDS prevention and health promotion: Practice and research. Journal of Health Communication, 7, 39-57.
Singhal, A., Cody, M. J., Rogers, E. M., & Sabido, M. (Eds.). (2004). Entertainment-education and social change: History, research, and practice. Mahwah, NJ: Erlbaum.
Moyer-Gusé, E. (2008). Toward a theory of entertainment persuasion: Explaining the persuasive effects of entertainment-education messages. Communication Theory, 18, 407-425.
Love, G. D., Mouttapa, M., & Tanjasiri, S. P. (2009). Everybody’s talking: Using entertainment-education video to reduce barriers to discussion of cervical cancer screening among Thai women. Health Education Research, 24, 829-838.
Morgan, S. E., Movius, L., & Cody, M. J. (2009). The power of narratives: The effect of entertainment television organ donation storylines on the attitudes, knowledge, and behaviors of donors and nondonors. Journal of Communication, 59, 135-151.
Moyer-Gusé, E. (2010). Preference for television programs about sexual risk: The role of program genre and perceived message intent. Media Psychology, 13, 180-199. doi: 10.1080/15213261003800751
5.3.5 Computer-mediated interventions
Campbell, M. K., DeVellis, B. M., Strecher, V. J., Ammerman, A. S., DeVellis, R. F., & Sandler, R. S. (1994). Improving dietary behavior: The effectiveness of tailored messages in primary care settings. American Journal of Public Health, 84, 783-787.
Moore, M. J., Soderquist, J., & Werch, C. (2005). Feasibility and efficacy of a binge drinking prevention intervention for college students delivered via the internet versus postal mail. Journal of American College Health, 54, 38-44.
Crutzen, R., De Nooijer, J., Candel, M. J. J. M., & De Vries, N. K. (2008). Adolescents who intend to change multiple health behaviours choose greater exposure to an Internet-delivered intervention. Journal of Health Psychology, 13, 906-911.
For further reading:
Kreuter,
M., Farrell, D., Olevitch, L., & Brennan, L.
(2000). Tailoring health messages:
Customizing communication with computer technology.
Anderson, E. S., Winett, R. A., Wojcik, J. R., Winett, S. G., & Bowden, T. (2001). A computerized social cognitive intervention for nutrition behavior: Direct and mediated effects on fat, fiber, fruits and vegetables, self-efficacy, and outcome expectations among food shoppers. Annals of Behavioral Medicine, 23, 88-100.
Rimal, R. N., & Adkins, D. A. (2003). Using computers to narrowcast health messages: The role of audience segmentation, targeting, and tailoring in health promotion. In T. L. Thompson, A. M. Dorsey, K. I. Miller, & R. Parrott (Eds.), Handbook of health communication (pp. 497-513). Mahwah, NJ: Lawrence Erlbaum.
Napolitano, M. A., Fotheringham, M., Tate, D., Sciamanna, C., Leslie, E., Owen, N., Bauman, A., & Marcus, B. (2003). Evaluation of an Internet-based physical activity intervention: A preliminary investigation. Annals of Behavioral Medicine, 25, 92-99.
Irvine, A. B., Ary, D. V., Grove, D. A., & Gilfillan-Morton, L. (2004). The effectiveness of an interactive multimedia program to influence eating habits. Health Education Research, 19, 290-305.
Creed, C. (2006). Using computational agents to motivate diet change. In W. IJsselsteijn, Y.,de Kort, C. Midden, B. Effen, & E. van den Hoven (Eds.), Persuasive technology: First international conference on persuasive technology for human well-being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 2006, proceedings (pp. 100-103). Berlin: Springer.
Patten, C. A., Croghan, I. T., Meis, T. M., Decker, P. A., Pingree, S., Colligan, R. C., Dornelas, E. A., Offord, K. P., Boberg, E. W., Baumberger, R. K., Hurt, R. D., & Gustafson, D. H. (2006). Randomized clinical trial of an Internet-based versus brief office intervention for adolescent smoking cessation. Patient Education and Counseling, 64, 249-258.
Hurling, R., Fairley, B. W., & Dias, M. B. (2006). Internet-based exercise intervention systems: Are more interactive designs better? Psychology and Health, 21, 757-772.
Mazzotta, I., de Rosis, F., & Carofiglio, V. (2007). Portia: A user-adapted persuasion system in the healthy-eating domain. IEEE Intelligent Systems, 22(6), 42-51.
Chan, E. C. Y. & Vernon, S. W. (2008). Implementing an intervention to promote colon cancer screening through e-mail over the internet: Lessons learned from a pilot study. Medical Care, 46, S117-S123.
Noar, S. M., Pierce, L. B., & Black, H. G. (2010). Can computer-mediated interventions change theoretical mediators of safer sex? A meta-analysis. Human Communication Research, 36, 261-297.
Hustad, J. T. P., Barnett, N. P., Borsari, B., & Jackson, K. M. (2010). Web-based alcohol prevention for incoming college students: A randomized controlled trial. Addictive Behaviors, 35, 183-189.
Cugelman, B., Thelwall, M., & Dawes, P. (2011). Online interventions for social marketing health behavior change campaigns: A meta-analysis of psychological architectures and adherence factors. Journal of Medical Internet Research, 13, 84-107. doi: 10.2196/jmir.1367
5.3.6 Location: worksite, church, school, healthcare-setting
5.3.6.1 Worksite interventions
For further reading:
Marcus, B. H., Emmons, K. M., Simkin-Silverman, L. R., Linnan, L. A., Taylor, E. R., Bock, B. C., Roberts, M. B., Rossi, J. S., & Abrams, D. B. (1998). Evaluation of motivationally tailored vs. standard self-help physical activity interventions at the workplace. American Journal of Health Promotion, 12, 246-253.
Larkey, L. K., Alatorre, C., Buller, D. B., Morrill, C., Buller, M. K., Taren, D., & Sennott-Miller, L. (1999). Communication strategies for dietary change in a worksite peer educator intervention. Health Education Research, 14, 777-790.
Morgan, S. E., Miller, J., & Arasaratnam, L. A. (2002). Signing cards, saving lives: An evaluation of the worksite organ donation promotion project. Communication Monographs, 69, 253-273.
Kwak, L., Kremers, S.P.J., van Baak, M.A., & Brug, J. (2007). A poster-based intervention to promote stair use in blue- and white-collar worksites. Preventive Medicine, 45, 177-181.
Eves, F. F., & Webb, O. J. (2006). Worksite interventions to increase stair climbing: Reasons for caution. Preventive Medicine, 43, 4-7.
Smedslund, G., Fisher, K. J., Boles, S. M., & Lichtenstein, E. (2004). The effectiveness of workplace smoking cessation programmes: A meta-analysis of recent studies. Tobacco Control, 13, 197-204.
Steenhuis, I., van Assema, P., van Breukelen, G., Glanz, K., Kok, G., & de Vries, H. (2004). The impact of educational and environmental interventions in Dutch worksite cafeterias. Health Promotion International, 19, 335-343.
Kerr, N. A., Yore, M. M., Ham, S. A., & Dietz, W. H. (2004). Increasing stair use in a worksite through environmental changes. American Journal of Health Promotion, 18, 312-315.
Kwak, L., Kremers, S.P.J., van Baak, M.A., & Brug, J. (2007). A poster-based intervention to promote stair use in blue- and white-collar worksites. Preventive Medicine, 45, 177-181.
Morgan, S. E., Harrison, T. R., Chewning, L. V., DiCorcia, M. J., & Davis, L. A. (2010). The effectiveness of high- and low-intensity worksite campaigns to promote organ donation: The Workplace Partnership for Life. Communication Monographs, 77, 341-356.
Siegel, J.M., Prelip, M.L., Erausquin, J.T., & Kim, S.A. (2010). A worksite obesity intervention: results from a group-randomized trial. American Journal of Public Health, 100, 327-333.
5.3.6.2 School-based interventions
For further reading:
Cuijpers, P. (2002). Peer-led and adult-led school drug prevention: A meta-analytic comparison. Journal of Drug Education, 32, 107-119.
Tobler, N. S., Lessard, T.,
Lowe, J. B., Balanda, K. P., Stanton, W. R., & Gillespie, A. (1999). Evaluation of a three-year school-based intervention to increase adolescent sun protection. Health Education and Behavior, 26, 396-408.
Niklas, T. A., Johnson, C. C., Myers, L., Farris, R. P., & Cunningham, A. (1998). Outcomes of a high school program to increase fruit and vegetable consumption: Gimme 5--A fresh nutrition concept for students. Journal of School Health, 68, 248-253.
Sussman, S., Dent, C. W.,
La Torre, G., Chiaradia, G., & Ricciardi, G. (2005). School-based smoking prevention in children and adolescents: Review of the scientific literature. Journal of Public Health, 13, 285-290.
Reubstat, A., Brug, J., Kitslaar, J., van Hooff, J. P., & van den Borne, H. W. (2004). The impact and evaluation of two school-based interventions on intention to register an organ donation preference. Health Education Research, 19, 447-456.
Katz, D. L. (2009). School-based
interventions for health promotion and weight control: Not just waiting on the
world to change. Annual Review of Public
Health, 30, 253-272.
Porath-Waller, A. J., Beasley, E., & Beirness, D. J. (2010). A meta-analytic review of school-based prevention for cannabis use. Health Education & Behavior 37, 709-23. doi: 10.1177/1090198110361315
5.3.6.3 Healthcare-setting-based interventions
For further reading:
Strecher, V. J. (1983). A minimal-contact smoking cessation program for a health care setting. Public Health Reports, 98, 497-502.
Strecher, V. J., Becker, M. H., Kirscht, J. P., Eraker, S. A., & Graham-Tomasi, R. P. (1985). Evaluation of a minimal-contact smoking cessation program in a health care setting. Patient Education and Counseling, 7, 395-407.
Little, S. J., Stevens, V. J., Severson, H. H., & Lichtenstein, E. (1992). An effective smokeless tobacco intervention for dental hygiene patients. Journal of Dental Hygiene, 66, 185-190.
Stevens, V. J., Severson, H., Lichtenstein, E., Little, S. J., & Leben, J. (1995). Making the most of a teachable moment: A smokeless-tobacco cessation intervention in the dental office. American Journal of Public Health, 85, 231-235.
Andrews, J. A., Severson, H. S., Lichtenstein, E., Gordon, J. S., & Barckley, M. F. (1999). Evaluation of a dental office tobacco cessation program: Effects on smokeless tobacco use. Annals of Behavioral Medicine, 21, 48-53.
U. S. Preventive Services Task Force. (2003). Behavioral counseling in primary care to promote physical activity: Recommendation and rationale. American Journal of Nursing, 103(4), 101-107.
5.3.6.4 Various other settings
For further reading:
Resnicow, K., Jackson, A., Wang, T., De, A. K., McCarty,
F.,
Peterson, J., Atwood, J. R., & Yates, B. (2002). Key elements for church-based health promotion programs: Outcome-based literature review. Public Health Nursing, 19, 401-411.
Warwick, I., Douglas, N., Aggleton, P., & Boyce, P. (2003). Context matters: The educational potential of gay bars revisited. AIDS Education and Prevention, 15, 320-333.
Simons-Morton, B. G., Hartos, J. L., & Beck, K. H. (2004). Increased parent limits on teen driving: Positive effects from a brief intervention administered at the motor vehicle administration. Prevention Science, 5, 101-111.
Linnan, L. A., & Ferguson, Y. O. (2007). Beauty salons: A promising health promotion setting for reaching and promoting health among African American women. Health Education and Behavior, 34, 517-530.
5.3.7 Influencing other influence agents
For further reading:
Turner, B. J., Day, S. C., & Borenstein, B. (1989). A controlled trial to improve delivery of preventive care: Physician or patient reminders? Journal of General Internal Medicine, 4, 403-409.
Bird, J. A., McPhee, S. J., Jenkins, C., & Fordham, D. (1990). Three strategies to promote cancer screening: How feasible is wide-scale implementation? Medical Care, 28, 1005-1012.
Gliksman, L., McKenzie, D., Single, E.,
Mahloch, J., Taylor, V., Taplin, S., & Urban, N. (1993). A breast cancer screening educational intervention targeting medical office staff. Health Education Research, 8, 567-579.
McCormick, L. K., Masse, L. C., Cummings, S. S., & Burke, C. (1999). Evaluation of a skin cancer prevention module for nurses: Change in knowledge, self-efficacy, and attitudes. American Journal of Health Promotion, 13, 282-289.
Bordley, W. C., Chelminski, A., Margolis, P. A., Kraus, R., Szilagyi, P. G., & Vann, J. J. (2000). The effect of audit and feedback on immunization delivery: A systematic review. American Journal of Preventive Medicine, 18, 343-350.
Quinley, J. C., & Shih, A. (2004). Improving physician coverage of pneumococcal vaccine: A randomized trial of a telephone intervention. Journal of Community Health, 29, 103-115.
Gilbert, A., & Kanarek, N. (2005). Colorectal cancer screening: Physician recommendation is influential advice to Marylanders. Preventive Medicine, 41, 367–379.
Honda, K., & Gorin, S. S. (2006). A model of stage of change to recommend colonoscopy among urban primary care physicians. Health Psychology, 25, 65-73.
Morton, T. A., & Duck, J. M. (2006). Enlisting the influence of others: Alternative strategies for persuasive media campaigns. Journal of Applied Social Psychology, 36, 269-296.
Unrod, M.,
Smith, M., Spring, B., DePue, J., Redd,
W., & Winkel, G. (2007). Randomized controlled
trial of a computer-based, tailored intervention to increase smoking cessation
counseling by primary care physicians. Journal
of General Internal Medicine, 22, 478-484.
Chen, P. L., Huang, W. G., & Chao, K. Y. (2011). Factors associated with Taiwanese junior high school personnel advising students to quit smoking. Journal of School Health, 81(2), 91-99. doi: 10.1111/j.1746-1561.2010.00565.x