Communication Studies 394-0: Undergraduate Research
Seminar
Section 20: Persuasion in Health Contexts
Fall 2009
READINGS FOR 30 SEPTEMBER
OUTLINE
2. Potential additions to the theory of reasoned action and theory of planned behavior
2.1 Past behavior
2.2 Anticipated emotions
2.3 Descriptive norms
2.4 Self-identity
2.1 Past behavior
Sutton, S., McVey, D., & Glanz, A. (1999). A comparative test of the theory of reasoned action and the theory of planned behavior in the prediction of condom use intentions in a national sample of English young people. Health Psychology, 18, 72-81. [available online via NU Library, but beware: There are many titles like this one; the relevant one is published by the American Psychological Association. In one online title listing I got from the NU Library, this one was #24 in the list—so do not give up easily.]
Fur further reading:
Rise, J., Astrom, A. N., & Sutton, S. (1998). Predicting intentions and use of dental floss among adolescents: An application of the theory of planned behaviour. Psychology and Health, 13, 223-236.
Conner, M., Warren, R., Close, S., & Sparks, P. (1999). Alcohol consumption and the theory of planned behavior: An examination of the cognitive mediation of past behavior. Journal of Applied Social Psychology, 29, 1676-1704.
2.2 Anticipated emotions
Gallagher, S., & Povey, R. (2006). Determinants of older adults’ intentions to vaccinate against influenza: A theoretical application. Journal of Public Health, 28, 139-144. [available online via NU Library, but a word of caution: There are many journals with this title, but the relevant one is published by Oxford University Press. In one online title listing I got from the NU Library, this one was #13 in the list—so if the first few you look at don’t seem right, do not be daunted.]
Abraham, C., & Sheeran, P. (2004). Deciding to exercise: The role of anticipated regret. British Journal of Health Psychology, 9, 269-278. [available online via NU Library]
For further reading:
Simonson, I. (1992). The influence of anticipating regret and responsibility on purchase decisions. Journal of Consumer Research, 19, 105-118.
Richard, R., van der Pligt, J., & de Vries, N. (1995). Anticipated affective reactions and prevention of AIDS. British Journal of Social Psychology, 34, 9-21.
Lechner, L., De Vries, H., & Offermans, N. (1997). Participation in a breast cancer screening program: Influence of past behavior and determinants on future screening participation. Preventive Medicine, 26, 473-482.
Lindsey, L. L. M. (2005). Anticipated guilt as behavioral motivation: An examination of appeals to help unknown others through bone marrow donation. Human Communication Research, 31, 453-481.
2.2 Descriptive norms
Okun, M. A., Karoly, P., & Lutz, R. (2002). Clarifying the contribution of subjective norm to predicting leisure-time exercise. American Journal of Health Behavior, 26, 296-305. [available online via NU Library]
Clapp, J. D., Lange, J. E., Russell, C., Shillington, A., & Voas, R. B. (2003). A failed norms social marketing campaign. Journal of Studies on Alcohol, 64, 409-414. [available online via NU Library]
For further reading (about descriptive norms as an additional predictor):
Kok, G., Hospers, H. J., Harterink, P., & De Zwart, O. (2007). Social-cognitive determinants of HIV risk-taking intentions among men who date men through the Internet. AIDS Care, 19, 410-417.
Park, H. S., & Smith, S. W. (2007). Distinctiveness and influence of subjective norms, personal descriptive and injunctive norms, and societal descriptive and injunctive norms on behavioral intent: A case of two behaviors critical to organ donation. Human Communication Research 33, 194–218.
Evans, D., & Norman, P. (2003). Predicting adolescent pedestrians’ road-crossing intentions: An application and extension of the theory of planned behaviour. Health Education Research, 18, 267-277.
Rivis, A., & Sheeran, P. (2003). Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis. Current Psychology, 22, 218-233.
Rimal, R. N., Lapinski, M. K., Cook, R. J., & Real, K. (2005). Moving toward a theory of normative influences: How perceived benefits and similarity moderate the impact of descriptive norms on behaviors. Journal of Health Communication, 10, 433-451.
For further reading (about norm-focused interventions):
Godbold, L. C., & Pfau, M. (2000). Conferring resistance to peer pressure among adolescents: Using inoculation theory to discourage alcohol use. Communication Research, 27, 411-437.
Wechsler, H., Nelson, T. F., Lee, J. E., Seibring, M., Lewis, C., & Keeling, R. P. (2003). Perception and reality: A national evaluation of social norms marketing interventions to reduce college students’ heavy alcohol use. Journal of Studies on Alcohol, 64, 484-494.
Campo, S., Brossard, D., Frazer, M. S., Marchell, T., Lewis, D., & Talbot, J. (2003). Are social norms campaigns really magic bullets? Assessing the effects of students’ misperceptions on drinking behavior. Health Communication, 15, 481-498.
Biener, L., Ji, M., Gilpin, E. A., & Albers, A. B. (2004). The impact of emotional tone, message, and broadcast parameters in youth anti-smoking advertisements. Journal of Health Communication, 9, 259-274.
Lai, M. K., Ho, S. K., & Lam, T. H. (2004). Perceived peer smoking prevalence and its association with smoking behaviours and intentions in Hong Kong Chinese adolescents. Addiction, 99, 1195-1205.
Campo, S. Cameron, K. A., Brossard, D., & Frazer, M. S. (2004). Social norms and expectancy violation theories: Assessing the effectiveness of health communication campaigns. Communication Monographs, 71, 448-470.
Mattern, J. L., & Neighbors, C. (2004). Social norms campaigns: Examining the relationship between changes in perceived norms and changes in drinking levels. Journal of Studies on Alcohol, 65, 489-493.
Lewis, M. A., & Neighbors, C. (2006). Social norms approaches using descriptive drinking norms education: A review of the research on personalized normative feedback. Journal of American College Health, 54, 213-218.
Smith, S. W., Atkin, C. K., Martell, C., Allen, R., & Hembroff, L. (2006). A social judgment theory approach to conducting formative research in a social norms campaign. Communication Theory, 16, 141-152.
2.4 Self-identity
Sparks, P., & Shepherd, R. (1992). Self-identity and the theory of planned behavior: Assessing the role of identification with “green consumerism.” Social Psychology Quarterly, 55, 388-399. [available online via NU Library]
Armitage, C. J., & Conner, M. (1999). Distinguishing perceptions of control from self-efficacy: Predicting consumption of a low-fat diet using the theory of planned behavior. Journal of Applied Social Psychology, 29, 72-90. [available online via NU Library]
For further reading:
Armitage, C. J., & Conner, M. (2001). Social cognitive determinants of blood donation. Journal of Applied Social Psychology, 31, 1431-1457.
Smith, J. R., Terry, D. J., Manstead, A. S. R., Louis, W. R., Kotterman, D., & Wolfs, J. (2007). Interaction effects in the theory of planned behavior: The interplay of self-identity and past behavior. Journal of Applied Social Psychology, 37, 2726–2750.