Communication Studies 394-0: Undergraduate Research
Seminar
Section 20: Persuasion in Health Contexts
Fall 2009
READINGS FOR 4 NOVEMBER
OUTLINE
5.3 Campaign formats and vehicles
5.3.1 Direct mail
5.3.2 Public service announcements (PSAs)
5.3.3 Media advocacy and news coverage
5.3.4 Health messages in entertainment media
5.3.5 New media
5.3.6 Location: worksite, school, healthcare-setting, etc.
5.3.6.1 Worksite interventions
5.3.6.2 School-based interventions
5.3.6.3 Healthcare-setting-based interventions
5.3.6.4 Various other settings
5.3.7 Influencing other influence agents
5.3 Campaign formats and vehicles
5.3.1 Direct mail
Byles, J. E., Redman, S., Sanson-Fisher, R. W., & Boyle, C. A. (1995). Effectiveness of two direct-mail strategies to encourage women to have cervical (Pap) smears. Health Promotion International, 10, 5-16. [pdf provided here]
Maglione, M. A., Stone, E. G., & Shekelle, P. G. (2002). Mass mailings have little effect on utilization of influenza vaccine among Medicare beneficiaries. American Journal of Preventive Medicine, 23, 43-46. [available online via NU]
For further reading:
Salmon, C. T., Loken, B., & Finnegan, J., Jr. (1985). Direct mail in a cardiovascular health campaign: Use and effectiveness. Evaluation and the Health Professions, 8, 438-452.
Meischke, H., Eisenberg, M. S., Schaffer, S. M., Larsen, M. P., & Henwood, D. K. (1994). Impact of direct mail intervention on knowledge, attitudes, and behavioral intentions regarding use of emergency medical services for symptoms of acute myocardial infarction. Evaluation and the Health Professions, 17, 402-417.
Hou, S-I., Fernandez, M. E., Baumler,
E., & Parcel, G. S. (2002). Effectiveness of an intervention to increase
pap test screening among Chinese women in
Hou, S.-I. (2005). Stage of adoption and impact of direct-mail communications with and without phone intervention on Chinese women’s cervical smear screening behavior. Preventive Medicine, 41, 749-756.
5.3.2 Public service announcements (PSAs)
For further reading:
Maloney, S. K., & Hersey, J. C. (1984). Getting messages on the air: Findings from the 1982 alcohol abuse prevention campaign. Health Education Quarterly, 11, 273-292. [journal is now titled Health Education and Behavior]
Hammond, S. L., Freimuth, V. S., & Morrison, W. (1987). The gatekeeping funnel: Tracking a major PSA campaign from distribution through gatekeepers to target audience. Health Education Quarterly, 14, 153-166. [journal is now titled Health Education and Behavior]
Rotfeld, H. J., & Abernethy, A. M. (1991). Radio station acceptance of AIDS-related advertising messages. Journal of Health Care Marketing, 11(2), 33-40.
DeJong, W., & Atkin, C. K. (1995). A review of national television PSA campaigns for preventing alcohol-impaired driving, 1987-1992. Journal of Public Health Policy, 16, 59-80.
Lancaster, A. R., & Lancaster, K. M. (2002). Reaching insomniacs with television PSAs: Poor placement of important messages. Journal of Consumer Affairs, 36, 150-170.
5.3.3 Media advocacy and news coverage
Schooler, C., Sundar, S. S., & Flora, J. (1996). Effects of the Stanford five-city project media advocacy program. Health Education Quarterly, 23, 346-364. [available online via NU] [journal is now titled Health Education and Behavior]
Stillman, F. A., Cronin, K. A., Evans, W. D., & Ulasevich, A. (2001). Can media advocacy influence newspaper coverage of tobacco: Measuring the effectiveness of the American stop smoking intervention study’s (ASSIST) media advocacy strategies. Tobacco Control, 10, 137-144. [available online via NU; to get a paginated version of the article, use the Highwire link]
For further reading:
Jernigan, D. H., & Wright, P. A. (1996). Media advocacy: Lessons from community experiences. Journal of Public Health Policy, 17, 306-330.
Holder, H. D., & Treno, A. J. (1997). Media advocacy in community prevention: News as a means to advance policy change. Addiction, 92(Supplement 2), S189-S199.
Cooper, C. P., Burgoon, M., & Roter, D. L. (2001). An expectancy-value analysis of viewer interest in television prevention news stories. Health Communication, 13, 227-240.
Pierce, J. P., & Gilpin, E. A. (2001). News media coverage of smoking and health is associated with changes in population rates of smoking cessation but not initiation. Tobacco Control, 10, 145-153.
Yanovitzky,
Fan, D. P.
(2002). Impact of persuasive information on secular trends in health-related
behaviors. In R. C. Hornik (Ed.), Public health communication: Evidence for
behavior change (pp. 251-264).
Soumerai, S. B., Ross-Degnan, D.,
& Kahn, J. S. (2002). The effects of professional and media warnings about
the association between aspirin use in children and Reye’s syndrome. In R. C. Hornik (Ed.), Public
health communication: Evidence for behavior change (pp. 265-288).
Viswanath, K., & Finnegan, J. R., Jr. (2002).
Reflections on community health campaigns: Secular trends and the capacity to
effect change. In R. C. Hornik (Ed.), Public health communication: Evidence for
behavior change (pp. 289-312).
McAlister,
A. L., & Fernandez, M. (2002). “Behavioral journalism” accelerates
diffusion of healthy innovations. In R. C. Hornik
(Ed.), Public health communication:
Evidence for behavior change (pp. 315-326).
Niederdeppe, J., Farrelly, M. C., Thomas, K. Y., Wenter, D., & Weitzenkamp, D. (2007). Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research, 34, 382-405.
5.3.4 Health messages in entertainment media
Sharan, M., & Valente, T. W.
(2002). Spousal communication and family planning adoption: Effects of a radio
drama serial in
For further reading:
Singhal, A., & Rogers, E. M. (2001). The
entertainment-education strategy in communication campaigns. In R. E. Rice
& C. K. Atkin (Eds.), Public
communication campaigns (3rd ed., pp. 343-356).
Slater, M.
D. (2002). Entertainment education and the persuasive impact of narratives. In
M. C. Green, J. J. Strange, & T. Brock (Eds.), Narrative impact: Social and cognitive foundations (pp. 157-181).
Moyer-Guse, E. (2008). Toward a theory of entertainment persuasion: Explaining the persuasive effects of entertainment-education messages. Communication Theory, 18, 407-425.
Glik, D., Nowak, G., Valente, T., Sapsis, K., & Martin, C. (2002). Youth performing arts entertainment-education for HIV/AIDS prevention and health promotion: Practice and research. Journal of Health Communication, 7, 39-57.
Bouman, M.,
Borzekowski, D. L. G. (1996). Embedded anti-alcohol messages on commercial television: What teenagers perceive. Journal of Adolescent Health, 19, 345-352.
Klingle, R. S., & Aune, K. S. (1994). Effects of a daytime serial and a public service announcement in promoting cognitions, attitudes, and behaviors related to bone-marrow testing. Health Communication, 6, 225-245.
Cooper, C. P., Roter, D. L., & Langlieb, A. M. (2000). Using entertainment television to build a context for prevention news stories. Preventive Medicine, 31, 225-231.
5.3.5 New media
Campbell, M. K., DeVellis, B. M., Strecher, V. J., Ammerman, A. S., DeVellis, R. F., & Sandler, R. S. (1994). Improving dietary behavior: The effectiveness of tailored messages in primary care settings. American Journal of Public Health, 84, 783-787. [available online via NU]
Moore, M. J., Soderquist, J., & Werch, C. (2005). Feasibility and efficacy of a binge drinking prevention intervention for college students delivered via the internet versus postal mail. Journal of American College Health, 54, 38-44. [available online via NU]
Crutzen, R., De Nooijer, J., Candel, M. J. J. M., & De Vries, N. K. (2008). Adolescents who intend to change multiple health behaviours choose greater exposure to an Internet-delivered intervention. Journal of Health Psychology, 13, 906-911. [available online via NU]
For further reading:
Street, R.
L., Jr., Gold, W. R., & Manning, T. (Eds.). (1998). Health promotion and interactive technology: Theoretical applications
and future directions.
Brug, J.,
Dijkstra, A., & DeVries, H. (1999). The development of computer-generated tailored interventions. Patient Education and Counseling, 36, 193-203.
Kreuter,
M., Farrell, D., Olevitch, L., & Brennan, L.
(2000). Tailoring health messages:
Customizing communication with computer technology.
Anderson, E. S., Winett, R. A., Wojcik, J. R., Winett, S. G., & Bowden, T. (2001). A computerized social cognitive intervention for nutrition behavior: Direct and mediated effects on fat, fiber, fruits and vegetables, self-efficacy, and outcome expectations among food shoppers. Annals of Behavioral Medicine, 23, 88-100.
Rimal, R. N., & Adkins, D. A. (2003). Using computers to narrowcast health messages: The role of audience segmentation, targeting, and tailoring in health promotion. In T. L. Thompson, A. M. Dorsey, K. I. Miller, & R. Parrott (Eds.), Handbook of health communication (pp. 497-513). Mahwah, NJ: Lawrence Erlbaum.
Napolitano, M. A., Fotheringham, M., Tate, D., Sciamanna, C., Leslie, E., Owen, N., Bauman, A., & Marcus, B. (2003). Evaluation of an Internet-based physical activity intervention: A preliminary investigation. Annals of Behavioral Medicine, 25, 92-99.
Irvine, A. B., Ary, D. V., Grove, D. A., & Gilfillan-Morton, L. (2004). The effectiveness of an interactive multimedia program to influence eating habits. Health Education Research, 19, 290-305.
Creed, C. (2006). Using computational agents to motivate diet change. In W. IJsselsteijn, Y.,de Kort, C. Midden, B. Effen, & E. van den Hoven (Eds.), Persuasive technology: First international conference on persuasive technology for human well-being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 2006, proceedings (pp. 100-103). Berlin: Springer.
Patten, C. A., Croghan, I. T., Meis, T. M., Decker, P. A., Pingree, S., Colligan, R. C., Dornelas, E. A., Offord, K. P., Boberg, E. W., Baumberger, R. K., Hurt, R. D., & Gustafson, D. H. (2006). Randomized clinical trial of an Internet-based versus brief office intervention for adolescent smoking cessation. Patient Education and Counseling, 64, 249-258.
Hurling, R., Fairley, B. W., & Dias, M. B. (2006). Internet-based exercise intervention systems: Are more interactive designs better? Psychology and Health, 21, 757-772.
Mazzotta, I., de Rosis, F., & Carofiglio, V. (2007). Portia: A user-adapted persuasion system in the healthy-eating domain. IEEE Intelligent Systems, 22(6), 42-51.
Chan, E. C. Y. & Vernon, S. W. (2008). Implementing an intervention to promote colon cancer screening through e-mail over the internet: Lessons learned from a pilot study. Medical Care, 46, S117-S123.
5.3.6 Location: worksite, church, school, healthcare-setting
5.3.6.1 Worksite interventions
For further reading:
Cole, G., Leonard, B., Hammond, S., & Fridinger, F. (1998). Using “stages of behavioral change” constructs to measure the short-term effects of a worksite-based intervention to increase moderate physical activity. Psychological Reports, 82, 615-618.
Marcus, B. H., Emmons, K. M., Simkin-Silverman, L. R., Linnan, L. A., Taylor, E. R., Bock, B. C., Roberts, M. B., Rossi, J. S., & Abrams, D. B. (1998). Evaluation of motivationally tailored vs. standard self-help physical activity interventions at the workplace. American Journal of Health Promotion, 12, 246-253.
Larkey, L. K., Alatorre, C., Buller, D. B., Morrill, C., Buller, M. K., Taren, D., & Sennott-Miller, L. (1999). Communication strategies for dietary change in a worksite peer educator intervention. Health Education Research, 14, 777-790.
Morgan, S. E., Miller, J., & Arasaratnam, L. A. (2002). Signing cards, saving lives: An evaluation of the worksite organ donation promotion project. Communication Monographs, 69, 253-273.
Kwak, L., Kremers, S.P.J., van Baak, M.A., & Brug, J. (2007). A poster-based intervention to promote stair use in blue- and white-collar worksites. Preventive Medicine, 45, 177-181.
Eves, F. F., & Webb, O. J. (2006). Worksite interventions to increase stair climbing: Reasons for caution. Preventive Medicine, 43, 4-7.
Smedslund, G., Fisher, K. J., Boles, S. M., & Lichtenstein, E. (2004). The effectiveness of workplace smoking cessation programmes: A meta-analysis of recent studies. Tobacco Control, 13, 197-204.
Kerr, N. A., Yore, M. M., Ham, S. A., & Dietz, W. H. (2004). Increasing stair use in a worksite through environmental changes. American Journal of Health Promotion, 18, 312-315.
Kwak, L., Kremers, S.P.J., van Baak, M.A., & Brug, J. (2007). A poster-based intervention to promote stair use in blue- and white-collar worksites. Preventive Medicine, 45, 177-181.
5.3.6.2 School-based interventions
For further reading:
Cuijpers, P. (2002). Peer-led and adult-led school drug prevention: A meta-analytic comparison. Journal of Drug Education, 32, 107-119.
Tobler, N. S., Lessard, T.,
Lowe, J. B., Balanda, K. P., Stanton, W. R., & Gillespie, A. (1999). Evaluation of a three-year school-based intervention to increase adolescent sun protection. Health Education and Behavior, 26, 396-408.
Niklas, T. A., Johnson, C. C., Myers, L., Farris, R. P., & Cunningham, A. (1998). Outcomes of a high school program to increase fruit and vegetable consumption: Gimme 5--A fresh nutrition concept for students. Journal of School Health, 68, 248-253.
Sussman, S., Dent, C. W.,
MacKinnon, D. P., Johnson, C. A., Pentz, M. A., Dwyer, J. H., Hansen, W. B., Flay, B. R., & Wang, E. Y. (1991). Mediating mechanisms in a school-based drug prevention program: First-year effects of the Midwestern Prevention Project. Health Psychology, 10, 164-172.
La Torre, G., Chiaradia, G., & Ricciardi, G. (2005). School-based smoking prevention in children and adolescents: Review of the scientific literature. Journal of Public Health, 13, 285-290.
Reubstat, A., Brug, J., Kitslaar, J., van Hooff, J. P., & van den Borne, H. W. (2004). The impact and evaluation of two school-based interventions on intention to register an organ donation preference. Health Education Research, 19, 447-456.
5.3.6.3 Healthcare-setting-based interventions
For further reading:
Strecher, V. J. (1983). A minimal-contact smoking cessation program for a health care setting. Public Health Reports, 98, 497-502.
Strecher, V. J., Becker, M. H., Kirscht, J. P., Eraker, S. A., & Graham-Tomasi, R. P. (1985). Evaluation of a minimal-contact smoking cessation program in a health care setting. Patient Education and Counseling, 7, 395-407.
Little, S. J., Stevens, V. J., Severson, H. H., & Lichtenstein, E. (1992). An effective smokeless tobacco intervention for dental hygiene patients. Journal of Dental Hygiene, 66, 185-190.
Stevens, V. J., Severson, H., Lichtenstein, E., Little, S. J., & Leben, J. (1995). Making the most of a teachable moment: A smokeless-tobacco cessation intervention in the dental office. American Journal of Public Health, 85, 231-235.
Andrews, J. A., Severson, H. S., Lichtenstein, E., Gordon, J. S., & Barckley, M. F. (1999). Evaluation of a dental office tobacco cessation program: Effects on smokeless tobacco use. Annals of Behavioral Medicine, 21, 48-53.
U. S. Preventive Services Task Force. (2003). Behavioral counseling in primary care to promote physical activity: Recommendation and rationale. American Journal of Nursing, 103(4), 101-107.
5.3.6.4 Various other settings
For further reading:
Resnicow, K., Jackson, A., Wang, T., De, A. K., McCarty,
F.,
Peterson, J., Atwood, J. R., & Yates, B. (2002). Key elements for church-based health promotion programs: Outcome-based literature review. Public Health Nursing, 19, 401-411.
Warwick, I., Douglas, N., Aggleton, P., & Boyce, P. (2003). Context matters: The educational potential of gay bars revisited. AIDS Education and Prevention, 15, 320-333.
Simons-Morton, B. G., Hartos, J. L., & Beck, K. H. (2004). Increased parent limits on teen driving: Positive effects from a brief intervention administered at the motor vehicle administration. Prevention Science, 5, 101-111.
Linnan, L. A., & Ferguson, Y. O. (2007). Beauty salons: A promising health promotion setting for reaching and promoting health among African American women. Health Education and Behavior, 34, 517-530.
5.3.7 Influencing other influence agents
For further reading:
Turner, B. J., Day, S. C., & Borenstein, B. (1989). A controlled trial to improve delivery of preventive care: Physician or patient reminders? Journal of General Internal Medicine, 4, 403-409.
Bird, J. A., McPhee, S. J., Jenkins, C., & Fordham, D. (1990). Three strategies to promote cancer screening: How feasible is wide-scale implementation? Medical Care, 28, 1005-1012.
Gliksman, L., McKenzie, D., Single, E.,
Mahloch, J., Taylor, V., Taplin, S., & Urban, N. (1993). A breast cancer screening educational intervention targeting medical office staff. Health Education Research, 8, 567-579.
McCormick, L. K., Masse, L. C., Cummings, S. S., & Burke, C. (1999). Evaluation of a skin cancer prevention module for nurses: Change in knowledge, self-efficacy, and attitudes. American Journal of Health Promotion, 13, 282-289.
Bordley, W. C., Chelminski, A., Margolis, P. A., Kraus, R., Szilagyi, P. G., & Vann, J. J. (2000). The effect of audit and feedback on immunization delivery: A systematic review. American Journal of Preventive Medicine, 18, 343-350.
Quinley, J. C., & Shih, A. (2004). Improving physician coverage of pneumococcal vaccine: A randomized trial of a telephone intervention. Journal of Community Health, 29, 103-115.
Gilbert, A., & Kanarek, N. (2005). Colorectal cancer screening: Physician recommendation is influential advice to Marylanders. Preventive Medicine, 41, 367–379.
Honda, K., & Gorin, S. S. (2006). A model of stage of change to recommend colonoscopy among urban primary care physicians. Health Psychology, 25, 65-73.