Communication Studies 394-0: Undergraduate Research Seminar

Section 20: Persuasion in Health Contexts

Spring 2018





5.3  Intervention/campaign formats and vehicles

            5.3.1  Direct mail

            5.3.2  Public service announcements (PSAs)

            5.3.3  Media advocacy and news coverage

            5.3.4  Health messages in entertainment media

            5.3.5  Web-based interventions

            5.3.6  Mobile technology interventions

            5.3.7  Games

            5.3.8  Location: worksite, school, healthcare-setting, etc.

                Worksite interventions

                School-based interventions

                Healthcare-setting-based interventions

                Various other settings

            5.3.9  Influencing other influence agents






5.3  Intervention/campaign formats and vehicles


5.3.1  Direct mail


            Byles, J. E., Redman, S., Sanson-Fisher, R. W., & Boyle, C. A. (1995). Effectiveness of two direct-mail strategies to encourage women to have cervical (Pap) smears. Health Promotion International, 10, 5-16.  [pdf provided here]

            Maglione, M. A., Stone, E. G., & Shekelle, P. G. (2002). Mass mailings have little effect on utilization of influenza vaccine among Medicare beneficiaries. American Journal of Preventive Medicine, 23, 43-46.



For further reading:

            Hou, S-I., Fernandez, M. E., Baumler, E., & Parcel, G. S. (2002). Effectiveness of an intervention to increase pap test screening among Chinese women in Taiwan. Journal of Community Health, 27, 277-290.

            Hou, S.-I. (2005). Stage of adoption and impact of direct-mail communications with and without phone intervention on Chinese women’s cervical smear screening behavior. Preventive Medicine, 41, 749-756.

            Faulkner, M. & Kennedy, R. (2008). A new tool for pre-testing direct mail. International Journal of Market Research, 50, 469-490.

Mathew, M., Goldstein, A. O., Kramer, K. D., Ripley-Moffitt, C., & Mage, C. (2010). Evaluation of a direct mailing campaign to increase physician awareness and utilization of a quitline fax referral service. Journal of Health Communication, 15, 840-845. doi:10.1080/10810730.2010.522223

Quick, B. L., Reynolds-Tylus, T., Fico, A. E., & Feeley, T. H. (2016). Source and message framing considerations for recruiting mature adults as organ donors through direct mail campaigns. Progress in Transplantation, 26, 309-313.  doi:10.1177/1526924816663518




5.3.2  Public service announcements (PSAs)



For further reading:

            DeJong, W., & Atkin, C. K. (1995). A review of national television PSA campaigns for preventing alcohol-impaired driving, 1987-1992. Journal of Public Health Policy, 16, 59-80.

            Lancaster, A. R., & Lancaster, K. M. (2002). Reaching insomniacs with television PSAs: Poor placement of important messages. Journal of Consumer Affairs, 36, 150-170.

Fuhrel-Forbis, A., Nadorff, P. G., & Snyder, L. B. (2009). Analysis of public service announcements on national television, 2001-2006. Social Marketing Quarterly, 15(1), 49-69.
            Nolan, J. M., Schultz, P. W., & Knowles, E. S. (2009). Using public service announcements to change behavior: No more money and oil down the drain. Journal of Applied Social Psychology, 39, 1035-1056. doi:10.1111/j.1559-1816.2009.00471.x

Hota, M., Caceres, R. C., & Cousin, A. (2010). Can public-service advertising change children's nutrition habits? The impact of relevance and familiarity. Journal of Advertising Research, 50, 460-477. doi:10.2501/S0021849910091610

            DeJong, W. (2017). Public service announcements and exposure to health and risk messages. Oxford Research Encyclopedia of Communication.  doi:10.1093/acrefore/9780190228613.013.334



5.3.3  Media advocacy and news coverage


            Martinson, B. E., & Hindman, D. B. (2005). Building a health promotion agenda in local newspapers. Health Education Research, 20, 51-60. 



For further reading:

            Pierce, J. P., & Gilpin, E. A. (2001). News media coverage of smoking and health is associated with changes in population rates of smoking cessation but not initiation. Tobacco Control, 10, 145-153.

            Stillman, F. A., Cronin, K. A., Evans, W. D., & Ulasevich, A. (2001). Can media advocacy influence newspaper coverage of tobacco: Measuring the effectiveness of the American stop smoking intervention study’s (ASSIST) media advocacy strategies. Tobacco Control, 10, 137-144.

            Yanovitzky, I. (2002). Effect of news coverage on the prevalence of drunk-driving behavior: Evidence from a longitudinal study. Journal of Studies on Alcohol, 63, 342-351.

            Soumerai, S. B., Ross-Degnan, D., & Kahn, J. S. (2002). The effects of professional and media warnings about the association between aspirin use in children and Reye’s syndrome. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 265-288). Mahwah, NJ: Lawrence Erlbaum.

            Viswanath, K., & Finnegan, J. R., Jr. (2002). Reflections on community health campaigns: Secular trends and the capacity to effect change. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 289-312). Mahwah, NJ: Lawrence Erlbaum.

            McAlister, A. L., & Fernandez, M. (2002). “Behavioral journalism” accelerates diffusion of healthy innovations. In R. C. Hornik (Ed.), Public health communication: Evidence for behavior change (pp. 315-326). Mahwah, NJ: Lawrence Erlbaum.

            Niederdeppe, J., Farrelly, M. C., Thomas, K. Y., Wenter, D., & Weitzenkamp, D. (2007). Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research, 34, 382-405.

            Campo, S., Askelson, N. M., Mastin, T., & Slonske, M. (2009). Using evidence-based research to redirect a conversation: Newspapers’ coverage of strategies to address college binge drinking. Public Relations Review, 35, 411-418.

Gardner, A., Geierstanger, S., Brindis, C., & McConnel, C. (2010). Clinic consortia media advocacy capacity: Partnering with the media and increasing policymaker awareness. Journal of Health Communication, 15, 293-306.

Buller, D. B., Bettinghaus, E. P., Helme, D., Young, W. F., Borland, R., Maloy, J. A., Cutter, G. R., Andersen, P. A., & Walther, J. B. (2011). Supporting tobacco control: Stimulating local newspaper coverage with a technical assistance website for local coalitions. Health Promotion Practice, 12, 186S-194S. doi:10.1177/1524839911414563

Nothwehr, F., Chrisman, M., & Andsager, J. L. (2014). Improving rural newspaper coverage of nutrition stories: An educational assessment of editors’ attitudes and learning needs. Health Promotion Practice, 15, 849-856. doi:10.1177/1524839914526205

Dorfman, L., & Krasnow, I. D. (2014). Public health and media advocacy. Annual Review of Public Health, 35, 293-306. doi:10.1146/annurev-publhealth-032013-182503

Young, R., Willis, E., Stemmle, J., & Rodgers, S. (2015). Localized health news releases and community newspapers: A method for rural health promotion. Health Promotion Practice, 16, 492-500. doi:10.1177/1524839915580538

Marlenga, B., Berg, R. L., & Gallagher, S. S. (2017). News reports and their role in child agricultural injury prevention. Journal of Agromedicine, 22, 71-77. doi:10.1080/1059924X.2017.1282909


5.3.4  Health messages in entertainment media


            Sharan, M., & Valente, T. W. (2002). Spousal communication and family planning adoption: Effects of a radio drama serial in Nepal. International Family Planning Perspectives, 28, 16-25.

            Murphy, S. T., Frank, L. B., Moran, M. B., & Patnoe-Woodley, P. (2011). Involved, transported, or emotional? Exploring the determinants of change in knowledge, attitudes, and behavior in entertainment-education. Journal of Communication, 61, 407-431. doi:10.1111/j.1460-2466.2011.01554.x



For further reading:

Singhal, A., Cody, M. J., Rogers, E. M., & Sabido, M. (Eds.). (2004). Entertainment-education and social change: History, research, and practice. Mahwah, NJ: Erlbaum.

            Moyer-Gusé, E. (2008). Toward a theory of entertainment persuasion: Explaining the persuasive effects of entertainment-education messages. Communication Theory, 18, 407-425.

            Love, G. D., Mouttapa, M., & Tanjasiri, S. P. (2009). Everybody’s talking: Using entertainment-education video to reduce barriers to discussion of cervical cancer screening among Thai women. Health Education Research, 24, 829-838.

            Morgan, S. E., Movius, L., & Cody, M. J. (2009). The power of narratives: The effect of entertainment television organ donation storylines on the attitudes, knowledge, and behaviors of donors and nondonors. Journal of Communication, 59, 135-151.

            Moyer-Gusé, E. (2010). Preference for television programs about sexual risk: The role of program genre and perceived message intent. Media Psychology, 13, 180-199. doi:10.1080/15213261003800751

            Carpenter, J. M., & Green, M. C. (2012). Flying with Icarus: Narrative transportation and the persuasiveness of entertainment. In L. J. Shrum, (Ed.), The psychology of entertainment media: Blurring the lines between entertainment and persuasion (pp. 169-194). New York: Routledge.

            Renes, R. J., Mutsaers, K., & van Woerkum, C. (2012). The difficult balance between entertainment and education: A qualitative evaluation of a Dutch health-promoting documentary series. Health Promotion Practice, 13, 259-264. doi:10.1177/1524839910390313

            Singhal, A., Wang, H., & Rogers, E. M. (2013). The rising tide of entertainment-education in communication campaigns. In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns (4th ed., pp. 321-333). Los Angeles, CA: Sage.

            Shen, F. Y., & Han, J. X. (2014). Effectiveness of entertainment education in communicating health information: A systematic review. Asian Journal of Communication, 24, 605-616. doi:10.1080/01292986.2014.927895

            Brusse, E. D. A., Fransen, M. L., & Smit, E. G. (2015). Educational storylines in entertainment television: Audience reactions toward persuasive strategies in medical dramas. Journal of  Health Communication, 20, 396-405.  doi:10.1080/10810730.2014.965365

            Bavin, L. M., & Owens, R. G. (2016). Impact of an alcohol poisoning storyline in a fictional television program: An experimental study with a live-to-air stimulus. Health Communication, 31, 1258-1265. doi:10.1080/10410236.2015.1055537

            Riley, A. H., Sood, S., Mazumdar, P. D., Choudary, N. N., Malhotra, A., & Sahba, N. (2017). Encoded exposure and social norms in entertainment-education. Journal of Health Communication, 22, 66-74. doi:10.1080/10810730.2016.1250843

            Willis, L. A., et al. (2018). Developing a motion comic for HIV/STD prevention for young people ages 15–24, part 1: Listening to your target audience. Health Communication, 33, 212-221. doi:10.1080/10410236.2016.1255840

            Bavin, L. M., & Owens, R. G. (2018). Complementary public service announcements as a strategy for enhancing the impact of health-promoting messages in fictional television programs. Health Communication, 33, 544-552.  doi:10.1080/10410236.2017.1283561


5.3.5  Web-based interventions


            Moore, M. J., Soderquist, J., & Werch, C. (2005). Feasibility and efficacy of a binge drinking prevention intervention for college students delivered via the internet versus postal mail. Journal of American College Health, 54, 38-44.

            Crutzen, R., De Nooijer, J., Candel, M. J. J. M., & De Vries, N. K. (2008). Adolescents who intend to change multiple health behaviours choose greater exposure to an Internet-delivered intervention. Journal of Health Psychology, 13, 906-911.


For further reading:

            Kreuter, M., Farrell, D., Olevitch, L., & Brennan, L. (2000). Tailoring health messages: Customizing communication with computer technology. Mahwah, NJ: Lawrence Erlbaum.

            Anderson, E. S., Winett, R. A., Wojcik, J. R., Winett, S. G., & Bowden, T. (2001). A computerized social cognitive intervention for nutrition behavior: Direct and mediated effects on fat, fiber, fruits and vegetables, self-efficacy, and outcome expectations among food shoppers. Annals of Behavioral Medicine, 23, 88-100.

            Napolitano, M. A., Fotheringham, M., Tate, D., Sciamanna, C., Leslie, E., Owen, N., Bauman, A., & Marcus, B. (2003). Evaluation of an Internet-based physical activity intervention: A preliminary investigation. Annals of Behavioral Medicine, 25, 92-99.

            Creed, C. (2006). Using computational agents to motivate diet change. In W. IJsselsteijn, Y.,de Kort, C. Midden, B. Effen, & E. van den Hoven (Eds.), Persuasive technology: First international conference on persuasive technology for human well-being, PERSUASIVE 2006, Eindhoven, The Netherlands, May 2006, proceedings (pp. 100-103). Berlin: Springer.

            Patten, C. A., Croghan, I. T., Meis, T. M., Decker, P. A., Pingree, S., Colligan, R. C., Dornelas, E. A., Offord, K. P., Boberg, E. W., Baumberger, R. K., Hurt, R. D., & Gustafson, D. H. (2006). Randomized clinical trial of an Internet-based versus brief office intervention for adolescent smoking cessation. Patient Education and Counseling, 64, 249-258.

            Hurling, R., Fairley, B. W., & Dias, M. B. (2006). Internet-based exercise intervention systems: Are more interactive designs better? Psychology and Health, 21, 757-772. 

            Mazzotta, I., de Rosis, F., & Carofiglio, V. (2007). Portia: A user-adapted persuasion system in the healthy-eating domain. IEEE Intelligent Systems, 22(6), 42-51.

            Chan, E. C. Y. & Vernon, S. W. (2008). Implementing an intervention to promote colon cancer screening through e-mail over the internet: Lessons learned from a pilot study. Medical Care, 46, S117-S123.

            Noar, S. M., Pierce, L. B., & Black, H. G. (2010). Can computer-mediated interventions change theoretical mediators of safer sex? A meta-analysis. Human Communication Research, 36, 261-297.

            Hustad, J. T. P., Barnett, N. P., Borsari, B., & Jackson, K. M. (2010). Web-based alcohol prevention for incoming college students: A randomized controlled trial. Addictive Behaviors, 35, 183-189.

            Cugelman, B., Thelwall, M., & Dawes, P. (2011). Online interventions for social marketing health behavior change campaigns: A meta-analysis of psychological architectures and adherence factors. Journal of Medical Internet Research, 13, 84-107. doi: 10.2196/jmir.1367

            Noar, S. M., & Harrington, N. G. (Eds). (2012). eHealth applications: Promising strategies for behavior change. New York: Routledge.

            Carey, K. B., Scott-Sheldon, L. A., Elliott, J. C., Garey, L., & Carey, M. P. (2012). Face-to-face versus computer-delivered alcohol interventions for college drinkers: A meta-analytic review, 1998 to 2010. Clinical Psychology Review, 32, 690-703. doi:10.1016/j.cpr.2012.08.001

            Lustria, M. L. A., Noar, S. M., Cortese, J., Van Stee, S. K., Glueckauf, R. L, & Lee, J. (2013). A meta-analysis of web-delivered tailored health behavior change interventions.  Journal of Health Communication, 18, 1039-1069. doi:10.1080/10810730.2013.768727

            Perrault, E. K., & Silk, K. J. (2014). Testing the effects of the addition of videos to a website promoting environmental breast cancer risk reduction practices: Are videos worth it? Journal of Applied Communication Research, 42, 20-40. doi:10.1080/00909882.2013.854400

            Claborn, K. R., Fernandez, A., Wray, T., & Ramsey, S. (2015). Computer-based HIV adherence promotion interventions: A systematic review. Translational Behavioral Medicine, 5, 294-306.

            Cappella, J. N., Yang, S., & Lee, S. (2015). Constructing recommendation systems for effective health messages using content, collaborative, and hybrid algorithms. The Annals of the American Academy of Political and Social Science, 659, 290-306. doi:10.1177/0002716215570573

            Ludden, G. D., van Rompay, T. J., Kelders, S. M., & van Gemert-Pijnen, J. E. (2015). How to increase reach and adherence of web-based interventions: A design research viewpoint. Journal of Medical Internet Research, 17, e172. doi:10.2196/jmir.4201

            Meitz, T. G. K., Ort, A., Kalch, A., Zipfel, S., & Zurstiege, G. (2016). Source does matter: Contextual effects on online media-embedded health campaigns against childhood obesity. Computers in Human Behavior, 60, 565-574. doi:10.1016/j.chb.2016.02.067
            Liang, Y., & Tukachinsky, R. H. (2017). Narrative persuasion 2.0: Transportation in participatory websites. Communication Research Reports, 34, 201-210.  doi:10.1080/08824096.2017.1285759 
            Miragall, M., Domínguez-Rodríguez, A., Navarro, J., Cebolla, A., & Baños, R. M. (2018). Increasing physical activity through an Internet-based motivational intervention supported by pedometers in a sample of sedentary students: A randomised controlled trial. Psychology and Health, 33, 465-482. doi:10.1080/08870446.2017.1368511



5.3.6  Mobile technology interventions



For further reading:

            Whittaker, R., Borland, R., Bullen, C., Lin, R. B., McRobbie, H., & Rodgers, A. (2009). Mobile phone-based interventions for smoking cessation. Cochrane Database of Systematic Reviews, Issue 4. Art. No.: CD006611. doi:10.1002/14651858.CD006611.pub2

            Prestwich, A., Perugini, M., & Hurling, R. (2009). Can the effects of implementation intentions on exercise be enhanced using text messages? Psychology & Health, 24, 677-688.

            Liang, X., Wang, Q., Yang, X., Cao, J., Chen, J., Mo, X., Huang, J., Wang, L., & Gu, D. (2011). Effect of mobile phone intervention for diabetes on glycaemic control: A meta-analysis. Diabetic Medicine, 28, 455-463. doi:10.1111/j.1464-5491.2010.03180.x

            Abroms, L. C., Padmanabhan, N., & Evans, W. D. (2012). Mobile phones for health communication to promote behavior change. In S. M. Noar & N. G. Harrington. (Eds), eHealth applications: Promising strategies for behavior change (pp. 147-166). New York: Routledge.

            Gurman, T. A., Rubin, S. E., & Roess, A. A. (2012). Effectiveness of mHealth behavior change communication interventions in developing countries: A systematic review of the literature. Journal of Health Communication, 17 (S1), 82-104. doi:10.1080/10810730.2011.649160

            Klein, M., Mogles, N., & van Wissen, A. (2014). Intelligent mobile support for therapy adherence and behavior change. Journal of Biomedical Informatics, 51, 137-151. doi:10.1016/j.jbi.2014.05.005

            Siopis, G., Chey, T., & Allman-Farinelli, M. (2015). A systematic review and meta-analysis of interventions for weight management using text messaging. Journal of Human Nutrition and Dietetics, 28(S1), 1-15.  doi:10.1111/jhn.12207

            Hall, A. K., Cole-Lewis, H., & Bernhardt, J. M. (2015). Mobile text messaging for health: A systematic review of reviews. Annual Review of Public Health, 36, 393-415. doi:10.1146/annurev-publhealth-031914-122855

            Evans, W. D., & Mays, D. (2016). Design and feasibility of a text messaging intervention to prevent indoor tanning among young adult women: A pilot study. JMIR Mhealth and Uhealth, 4, e137. doi:10.2196/mhealth.6493

            Jakicic, J. M., Davis, K. K., Rogers, R. J., King, W. C., Marcus, M. D., Helsel, D., Rickman, A. D., Wahed, A. S., Belle, S. H. (2016). Effect of wearable technology combined with a lifestyle intervention on long-term weight loss: The IDEA randomized clinical trial. JAMA, 316, 1161-1171.  doi:10.1001/jama.2016.12858

            Muench, F., van Stolk-Cooke, K., Kuerbis, A., Stadler, G., Baumel, A., Shao, S., McKay, J. R., & Morgenstern, J. (2017). A randomized controlled pilot trial of different mobile messaging interventions for problem drinking compared to weekly drink tracking. PLoS One, 12, e0167900. doi:10.1371/journal.pone.0167900
            Haskins, B. L., Lesperance, D., Gibbons, P., & Boudreaux, E. D. (2017). A systematic review of smartphone applications for smoking cessation. Translational Behavioral Medicine, 7, 292–299. doi:10.1007/s13142-017-0492-2


5.3.7  Games



For further reading:

            Thompson, D., Baranowski, T., Buday, R., Baranowski, J., Thompson, V., Jago, R., & Griffith, M. J. (2010). Serious video games for health: How behavioral science guided the development of a serious video game. Simulation and Gaming, 41, 587-606. doi:10.1177/1046878108328087

            Baranowski, T., Baranowski, J., Thompson, D., Buday, R., Jago, R., Griffith, M. J., Islam, N., Nguyen, N., & Watson, K. B. (2011). Video game play, child diet, and physical activity behavior change a randomized clinical trial. American Journal of Preventive Medicine, 40, 33–38. doi:10.1016/j.amepre.2010.09.029

            Jin, S.-A. A. (2011). The impact of health games on consumers’ physical activity and healthy eating intentions. In R. Batra, P. A. Keller, & V. J. Strecher (Eds.), Leveraging consumer psychology for effective health communications: The obesity challenge (pp. 292-303). Armonk, NY: M. E. Sharpe.

            Primack, B. A., Carroll, M. V., McNamara, M., Klem, M. L., King, B., Rich, M., Chan, C. W., & Nayak, S. (2012). Role of video games in improving health-related outcomes: A systematic review. American Journal of Preventive Medicine, 42, 630-638. doi:10.1016/j.amepre.2012.02.023

            Lieberman, D. A. (2012). Digital games for health behavior change: Research, design, and future directions. In S. M. Noar & N. G. Harrington. (Eds.), eHealth applications: Promising strategies for behavior change (pp. 110-127). New York: Routledge.

            Lwin, M. O., & Malik, S. (2014). Can exergames impart health messages? Game play, framing, and drivers of physical activity among children. Journal of Health Communication, 19, 136-151. doi: 10.1080/10810730.2013.798372

            Orji, R., Vassileva, J., & Mandryk, R. L. (2014). Modeling the efficacy of persuasive strategies for different gamer types in serious games for health. User Modeling and User-Adapted Interaction, 24, 453-498. doi:10.1007/s11257-014-9149-8

            DeSmet, A., Shegog, R., Van Ryckeghem, D., Crombez, G., & De Bourdeaudhuij, I. (2015). A systematic review and meta-analysis of interventions for sexual health promotion involving serious digital games. Games for Health Journal, 4, 78-90. doi:10.1089/g4h.2014.0110

            Alahäivälä, T., & Oinas-Kukkonen, H. (2016). Understanding persuasion contexts in health gamification: A systematic analysis of gamified health behavior change support systems literature. International Journal of Medical Informatics, 96, 62-70. doi:10.1016/j.ijmedinf.2016.02.006

            Baranowski, T., et al. (2016). Games for health for children: Current status and needed research. Games for Health Journal. 5, 1-12. doi:10.1089/g4h.2015.0026
            Ryan, J., Edney, S., & Maher, C. (2017). Engagement, compliance and retention with a gamified online social networking physical activity intervention. Translational Behavioral Medicine, 7, 702-708.  doi:10.1007/s13142-017-0499-8


5.3.8  Location: worksite, church, school, healthcare-setting  Worksite interventions


For further reading:

            Morgan, S. E., Miller, J., & Arasaratnam, L. A. (2002). Signing cards, saving lives: An evaluation of the worksite organ donation promotion project. Communication Monographs, 69, 253-273.

            Kwak, L., Kremers, S.P.J., van Baak, M.A., & Brug, J. (2007). A poster-based intervention to promote stair use in blue- and white-collar worksites. Preventive Medicine, 45, 177-181.

            Eves, F. F., & Webb, O. J. (2006). Worksite interventions to increase stair climbing: Reasons for caution. Preventive Medicine, 43, 4-7.

            Smedslund, G., Fisher, K. J., Boles, S. M., & Lichtenstein, E. (2004). The effectiveness of workplace smoking cessation programmes: A meta-analysis of recent studies. Tobacco Control, 13, 197-204.

            Steenhuis, I., van Assema, P., van Breukelen, G., Glanz, K., Kok, G., & de Vries, H. (2004). The impact of educational and environmental interventions in Dutch worksite cafeterias. Health Promotion International, 19, 335-343.

            Kerr, N. A., Yore, M. M., Ham, S. A., & Dietz, W. H. (2004). Increasing stair use in a worksite through environmental changes. American Journal of Health Promotion, 18, 312-315.

            Kwak, L., Kremers, S.P.J., van Baak, M.A., & Brug, J. (2007). A poster-based intervention to promote stair use in blue- and white-collar worksites. Preventive Medicine, 45, 177-181.

            Morgan, S. E., Harrison, T. R., Chewning, L. V., DiCorcia, M. J., & Davis, L. A. (2010). The effectiveness of high- and low-intensity worksite campaigns to promote organ donation: The Workplace Partnership for Life. Communication Monographs, 77, 341-356.

Siegel, J.M., Prelip, M.L., Erausquin, J.T., & Kim, S.A. (2010). A worksite obesity intervention: results from a group-randomized trial. American Journal of Public Health, 100, 327-333.

Malik, S. H., Blake, H., & Suggs, L. S. (2014). A systematic review of workplace health promotion interventions for increasing physical activity. British Journal of Health Psychology, 19, 149–180. doi:10.1111/bjhp.12052

LaCaille, L. J., Schultz, J. F., Goei, R., LaCaille, R, A., Dauner, K. N., de Souza, R., Nowak, A. V., & Regal, R. (2016). Go!: Results from a quasi-experimental obesity prevention trial with hospital employees. BMC Public Health, 16, article no. 171. doi:10.1186/s12889-016-2828-0  School-based interventions


For further reading:

            Cuijpers, P. (2002). Peer-led and adult-led school drug prevention: A meta-analytic comparison. Journal of Drug Education, 32, 107-119.

            La Torre, G., Chiaradia, G., & Ricciardi, G. (2005). School-based smoking prevention in children and adolescents: Review of the scientific literature. Journal of Public Health, 13, 285-290.

            Reubstat, A., Brug, J., Kitslaar, J., van Hooff, J. P., & van den Borne, H. W. (2004). The impact and evaluation of two school-based interventions on intention to register an organ donation preference. Health Education Research, 19, 447-456.

            Katz, D. L. (2009). School-based interventions for health promotion and weight control: Not just waiting on the world to change. Annual Review of Public Health, 30, 253-272.
            Elek, E., Wagstaff, D. A., & Hecht, M. L. (2010). Effects of the 5th and 7th grade enhanced versions of the keepin' it REAL substance use prevention curriculum. Journal of Drug Education, 40, 61-79. doi: 10.2190/DE.40.1.e

Porath-Waller, A. J., Beasley, E., & Beirness, D. J. (2010). A meta-analytic review of school-based prevention for cannabis use. Health Education & Behavior 37, 709-23. doi:10.1177/1090198110361315

Schneider, M., DeBar, L., Calingo, A., Hall, W., Hindes, K., Sleigh, A., Thompson, D., Volpe, S. L., Zeveloff, A., Pham, T., & Steckler, A. (2013). The effect of a communications campaign on middle school students' nutrition and physical activity: Results of the HEALTHY study. Journal of Health Communication, 18, 649-667. doi:10.1080/10810730.2012.743627

Denford, S., Abraham, C., Campbell, R., & Busse, H. (2017). A comprehensive review of reviews of school-based interventions to improve sexual-health. Health Psychology Review, 11, 33-52. doi:10.1080/17437199.2016.1240625
            Mirzazadeh, A., Biggs, M. A., Viitanen, A., Horvath, H., Wang, L. Y., Dunville, R., Barrios, L. C., Kahn, J. G., & Marseille, E. (2018). Do school-based programs prevent HIV and other sexually transmitted infections in adolescents? A systematic review and meta-analysis. Prevention Science, 19, 490-506. doi:10.1007/s11121-017-0830-0  Healthcare-setting-based interventions


For further reading:

            Strecher, V. J. (1983). A minimal-contact smoking cessation program for a health care setting. Public Health Reports, 98, 497-502.

            Strecher, V. J., Becker, M. H., Kirscht, J. P., Eraker, S. A., & Graham-Tomasi, R. P. (1985). Evaluation of a minimal-contact smoking cessation program in a health care setting. Patient Education and Counseling, 7, 395-407.

            Little, S. J., Stevens, V. J., Severson, H. H., & Lichtenstein, E. (1992). An effective smokeless tobacco intervention for dental hygiene patients. Journal of Dental Hygiene, 66, 185-190.

            Stevens, V. J., Severson, H., Lichtenstein, E., Little, S. J., & Leben, J. (1995). Making the most of a teachable moment: A smokeless-tobacco cessation intervention in the dental office. American Journal of Public Health, 85, 231-235.

            Andrews, J. A., Severson, H. S., Lichtenstein, E., Gordon, J. S., & Barckley, M. F. (1999). Evaluation of a dental office tobacco cessation program: Effects on smokeless tobacco use. Annals of Behavioral Medicine, 21, 48-53.

            U. S. Preventive Services Task Force. (2003). Behavioral counseling in primary care to promote physical activity: Recommendation and rationale. American Journal of Nursing, 103(4), 101-107.

            Cadet, T. J., Berrett-Abebe, J., Burke, S. L., Bakk, L., Kalenderian, E., & Maramaldi, P. (2016). Evidence-based health promotion in nursing homes: A pilot intervention to improve oral health. Educational Gerontology, 42, 352-360. doi:10.1080/03601277.2015.1121754


  Various other settings


For further reading:

            Resnicow, K., Jackson, A., Wang, T., De, A. K., McCarty, F., Dudley, W. N., & Baranowski, T. (2001). A motivational interviewing intervention to increase fruit and vegetable intake through black churches: Results of the Eat for Life trial. American Journal of Public Health, 91, 1686-1693.

            Peterson, J., Atwood, J. R., & Yates, B. (2002). Key elements for church-based health promotion programs: Outcome-based literature review. Public Health Nursing, 19, 401-411.

            Warwick, I., Douglas, N., Aggleton, P., & Boyce, P. (2003). Context matters: The educational potential of gay bars revisited. AIDS Education and Prevention, 15, 320-333.

            Simons-Morton, B. G., Hartos, J. L., & Beck, K. H. (2004). Increased parent limits on teen driving: Positive effects from a brief intervention administered at the motor vehicle administration. Prevention Science, 5, 101-111.

            Linnan, L. A., & Ferguson, Y. O. (2007). Beauty salons: A promising health promotion setting for reaching and promoting health among African American women. Health Education and Behavior, 34, 517-530.

            Kreuter, M. W., Alcaraz, K. I., Pfeiffer, D., & Christopher, K. (2008). Using dissemination research to identify optimal community settings for tailored breast cancer information kiosks. Journal of Public Health Management and Practice, 14, 160-169. doi:10.1097/01.PHH.0000311895.57831.02
            Luque, J. S., Rivers, B. M., Gwede, C. K., Kambon, M., Green, B. L., & Meade, C. D. (2011). Barbershop communications on prostate cancer screening using barber health advisers. American Journal of Men’s Health, 5, 129-139. 

            Desta, B. F., Mohammed, H., Barry, D., Frew, A. H., Hepburn, K., & Claypoole, C. (2014). Use of mobile video show for community behavior change on maternal and newborn health in rural Ethiopia. Journal of Midwifery & Women’s Health, 59, S65-S72. doi:10.1111/jmwh.12111
            Payne, C. R., Niculescu, M., Just, D. R., & Kelly, M. P. (2015). Shopper marketing nutrition interventions: Social norms on grocery carts increase produce spending without increasing shopper budgets. Preventive Medicine Reports, 2, 287-291. doi:10.1016/j.pmedr.2015.04.007

            Ralston, P. A., Young-Clark, I., & Coccia, C. (2017). The development of health for hearts united: A longitudinal church-based intervention to reduce cardiovascular risk in mid-life and older African Americans. Ethnicity & Disease, 27, 21-30. doi:10.18865/ed.27.1.21



5.3.9  Influencing other influence agents



For further reading:

            Gliksman, L., McKenzie, D., Single, E., Douglas, R., Brunet, S., & Moffatt, K. (1993). The role of alcohol providers in prevention:  An evaluation of a server intervention programme. Addiction, 88, 1195-1203.

            Mahloch, J., Taylor, V., Taplin, S., & Urban, N. (1993). A breast cancer screening educational intervention targeting medical office staff. Health Education Research, 8, 567-579.

            McCormick, L. K., Masse, L. C., Cummings, S. S., & Burke, C. (1999). Evaluation of a skin cancer prevention module for nurses: Change in knowledge, self-efficacy, and attitudes. American Journal of Health Promotion, 13, 282-289.

            Bordley, W. C., Chelminski, A., Margolis, P. A., Kraus, R., Szilagyi, P. G., & Vann, J. J. (2000). The effect of audit and feedback on immunization delivery: A systematic review. American Journal of Preventive Medicine, 18, 343-350.

            Quinley, J. C., & Shih, A. (2004). Improving physician coverage of pneumococcal vaccine: A randomized trial of a telephone intervention. Journal of Community Health, 29, 103-115.

            Gilbert, A., & Kanarek, N. (2005). Colorectal cancer screening: Physician recommendation is influential advice to Marylanders. Preventive Medicine, 41, 367–379.

            Honda, K., & Gorin, S. S. (2006). A model of stage of change to recommend colonoscopy among urban primary care physicians. Health Psychology, 25, 65-73.

            Morton, T. A., & Duck, J. M. (2006). Enlisting the influence of others: Alternative strategies for persuasive media campaigns. Journal of Applied Social Psychology, 36, 269-296.

            Unrod, M., Smith, M., Spring, B., DePue, J., Redd, W., & Winkel, G. (2007). Randomized controlled trial of a computer-based, tailored intervention to increase smoking cessation counseling by primary care physicians. Journal of General Internal Medicine, 22, 478-484.

Chen, P. L., Huang, W. G., & Chao, K. Y. (2011). Factors associated with Taiwanese junior high school personnel advising students to quit smoking. Journal of School Health, 81(2), 91-99. doi:10.1111/j.1746-1561.2010.00565.x

Patten, C. A., Hughes, C. A., Lopez, K. N., Thomas, J. L., Brockman, T. A., Smith, C. M., Decker, P. A., Rock, E., Clark, L. P., & Offord, K. P. (2012). Web-based intervention for adolescent nonsmokers to help parents stop smoking: A pilot feasibility study. Addictive Behaviors, 37, 85–91. doi:10.1016/j.addbeh.2011.09.003

Dunlop, S. M., Cotter, T., & Perez, D. (2014). When your smoking is not just about you: Antismoking advertising, interpersonal pressure, and quitting outcomes. Journal of Health Communication, 19, 41-56. doi:10.1080/10810730.2013.798375
            Holt, C. L., Le, D., Slade, J. L., Muwwakkil, B., Saunders, D. R., Williams, R., Atkinson, N. L., & Naslund, M. (2017). Can women facilitate men’s prostate cancer screening informed decision-making? The M-PACT trial. Journal of Health Communication, 22, 964-973.  doi:10.1080/10810730.2017.1382616