Communication Studies 395-0: Topics in Communication Studies
Section 22: Advanced Theories of Persuasion

meeting concurrently with

Communication Studies 525-0: Seminar: Problems in Communication Studies
Section 23: Advanced Theories of Persuasion
Spring 2007

 

 

 

Readings for Wednesday 16 May

 

 

20. Subliminal stimuli and processes in persuasion (4): priming effects

 

Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype priming on action. Journal of Personality and Social Psychology, 71, 230-244. [online via NU]

 

 

For further reading:

            Srull, T. K., & Wyer, R. S., Jr. (1979). The role of category accessibility in the interpretation of information about persons: Some determinants and implications. Journal of Personality and Social Psychology, 38, 841–856.

Chen, M. & Bargh, J. A. (1997). Nonconscious behavioral confirmation processes: The self-fulfilling consequences of automatic stereotype activation. Journal of Experimental Social Psychology, 33, 541-560.

Cappella, J. N., Fishbein, M., Hornik, R., Ahern, R. K., & Sayeed, S. (2001). Using theory to select messages in antidrug media campaigns: Reasoned action and media priming. In R. E. Rice & C. K. Atkin (Eds.), Public communication campaigns (3rd ed., pp. 214-230). Thousand Oaks, CA: Sage.

Bargh, J. A. (2006). What have we been priming all these years? On the development, mechanisms, and ecology of nonconscious social behavior. European Journal of Social Psychology, 36, 147-168.

            Roskos-Ewoldsen, D.R., Klinger, M. R., & Roskos-Ewoldsen, B. (2007). Media priming: A meta-analysis. In R. W. Preiss, B. M. Gayle, N. Burrell, M. Allen, & J. Bryant (Eds.), Mass media effects research: Advances through meta-analysis (pp. 53-80). Mahwah, NJ: Lawrence Erlbaum.

            McGlone, M. S., Bortfeld, H., & Kobrynowicz, D. (in press). Laying it on thin: Analogical cue frequency in the manipulation of choice. Personality and Social Psychology Bulletin.

 

 

 

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