Communication Studies 395-0: Topics in Communication Studies
Section 22: Advanced Theories of Persuasion

meeting concurrently with

Communication Studies 525-0: Seminar: Problems in Communication Studies
Section 23: Advanced Theories of Persuasion
Spring 2007

Readings for Monday 21 May

21. Subliminal stimuli and processes in persuasion (5): subliminal persuasion revisited

Bargh, J. A. (2002). Losing consciousness: Automatic influences on consumer judgment, behavior, and motivation. Journal of Consumer Research, 29, 280-285. [online via NU]

Karremans, J. C., Stroebe, W., & Claus, J. (2006). Beyond Vicary’s fantasies: The impact of subliminal priming and brand choice. Journal of Experimental Social Psychology, 42, 792-798. [online via NU]

For further reading:

Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2002). Subliminal priming and persuasion: Striking while the iron is hot. Journal of Experimental Social Psychology, 38, 556-568.

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