Health Communication 430
 Changing Health Behavior


 
SAMPLE EXAM QUESTIONS

 

 

These questions are offered a guide to the sort of questions appearing on the multiple-choice exams. Answers to these sample questions appear at the end of the document (some distance down). These questions will not appear on any examination.

 

 

1. Assessments of belief strength commonly involve questionnaire items with end-anchors such as

                      (a)    likely-unlikely 

                      (b)    desirable-undesirable

                      (c)    strong-weak

                      (d)   a and b

                      (e)    all of the above

 

 

 2. Persuasion can potentially be assessed by comparing pre- and post-message measures of

                      (a)    attitude

                      (b)    belief strength

                      (c)    belief evaluation

                      (d)   b and c

                      (e)    all of the above 

 

 

3. According to the elaboration likelihood model (ELM), elaboration ability is influenced by which of these factors?

                                        (1)    prior knowledge

                                        (2)    involvement

                                        (3)    need for cognition

 

                      (a)    1 (only) 

                      (b)    2 (only)

                      (c)    1 and 3

                      (d)   2 and 3

                      (e)    1, 2, and 3

 

 

4. Why doesn’t the addition of attribute importance to the summative model of attitude improve the predictability of attitude? Probably because

                      (a)    the model uses only salient beliefs to predict attitude

                      (b)    more important beliefs may have more extreme (more polarized) evaluations

                      (c)    modally salient beliefs are used on questionnaires

                      (d)   a and b 

                      (e)    none of the above

 

 

5. Explicit planning about behavioral performance 

                      (a)    strengthens the intention to perform the behavior

                      (b)    strengthens the link between intention and behavior 

                      (c)    strengthens perceived behavioral control (PBC)

                      (d)   a and c

                      (e)    all of the above

 

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The correct answers:

 

1:  a

2:  e

3:  a

4:  d

5:  b

 

 



 

 

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