Theories of behavioral intention (theory of reasoned action, theory of planned behavior) (2 of 3); elaboration likelihood model (1 of 2)

Theory of planned behavior (TPB)

1. (a) What is the relationship between the theory of planned behavior (TPB) and the theory of reasoned action (TRA)? (b) What is perceived behavioral control (PBC)? Describe the sorts of questionnaire items commonly used for assessing PBC. (c) Describe the current state of understanding of the determinants of PBC. (d) Does TPB commonly provide better predictability of intention than does TRA? (e) What is the descriptive norm? Explain how the descriptive norm differs from the subjective norm. Explain the reasoning behind exploring descriptive norms as a possible addition to the TPB. Describe the current state of research concerning possible additions to the TPB.

2. (a) Give examples of circumstances in which PBC might plausibly be the focus of a persuader's efforts. (b) Describe three means of influencing PBC. (c) Explain how directly removing an obstacle to performance can influence PBC. Distinguish (and give examples of) two kinds of obstacles a persuader might try to remove. (c) Explain how successful performance of a behavior can influence PBC; give an example. (d) Explain how vicarious success can influence PBC; give an example.

Elaboration likelihood model (ELM)

1. What is elaboration? How can the degree of elaboration be assessed? Do variations in the amount of elaboration form a continuum or discrete categories? Explain the general difference between central and peripheral routes to persuasion.