Theories of behavioral intention (theory of reasoned action, theory of planned behavior) (3 of 3)

Theory of reasoned action (TRA)

5. (a) Identify three factors influencing the strength of the relationship between measures of intention and measures of behavior. (b) Explain how the relationship between measures of intention and measures of behavior is affected by the degree of correspondence between the two measures. Do more specific intention measures lead to higher correlations with behavioral measures than do less specific (more general) intention measures? (c) Explain how the relationship between measures of intention and measures of behavior is affected by the temporal stability of intentions. (d) Explain how he relationship between measures of intention and measures of behavior is affected by explicit planning about behavioral performance. Gives examples of circumstances in which the task facing the persuader is that of encouraging persons to act on existing intentions; explain how a persuader might approach such a task.