Cognitive dissonance theory (3 of 3)

 

6. (a) What is the selective exposure hypothesis? Explain how the hypothesis reflects the main tenets of dissonance theory. (b) Describe the usual research design for studying selective exposure. In such designs, what sort of result represents evidence of selective exposure?  

 

7. (a) Is there evidence of a general preference for supportive information? Is this a strong preference? (b) What others factors influence information exposure? Explain how perceived information utility can influence information exposure (and can override a preference for supportive information). Explain how curiosity can influence information exposure (and can override a preference for supportive information). Explain how fairness norms can influence information exposure (and can override a preference for supportive information). (c) Identify three broad means by which advocates might seek to get a hearing for their views.