Daniel J. O’Keefe
Owen L. Coon Professor Emeritus
Department of Communication Studies
Northwestern University
PUBLICATIONS AND PAPERS
PUBLICATIONS
Hornikx, J., Janssen, A., & O’Keefe, D. J. (in
press). Cultural value adaptation in advertising is effective, but not
dependable: A meta-analysis of 25 years of experimental research. International
Journal of Business Communication. https://doi.org/10.1177/23294884231199088 (Open Access)
Copyright owner and publisher: Sage Publications.
O’Keefe, D. J. (in press). Persuasion.
In O. D. W. Hargie (Ed.), Handbook of communication skills (5th ed.).
Routledge.
Copyright owner and publisher: Taylor & Francis.
O’Keefe, D. J. (2023). Comparison conditions in research on
persuasive message effects: Aligning evidence and claims about
persuasiveness. Communication Methods and Measures, 17(3), 187-204. https://doi.org/10.1080/19312458.2023.2214949 [pdf]
Copyright owner and publisher:
Taylor & Francis
O’Keefe, D. J. (2023). Commentary on “Do vaping prevention
messages impact adolescents and young adults? A meta-analysis of experimental
studies.” Health Communication, 38(8), 1723-1726. https://doi.org/10.1080/10410236.2023.2212467
[pdf]
Copyright owner and publisher: Taylor & Francis.
Hoeken, H., & O’Keefe, D. J. (2022). The reconstructability of persuasive message variables affects the variability of experimental effect sizes: Evidence and implications. Human Communication Research, 48(4), 543-552. https://doi.org/10.1093/hcr/hqac015 (Open Access) [pdf] [supplementary materials]
Copyright owners: H. Hoeken and D. J. O’Keefe. Publisher: Oxford University Press.
O’Keefe, B. J., & O’Keefe, D. J. (2022). Charles Arthur Willard
(1945-2021): In memoriam. Argumentation,
36, 151-154. https://doi.org/10.1007/s10503-022-09567-5 [pdf]
O’Keefe, D. J., & Hoeken, H.
(2021). Message design choices don’t
make much difference to persuasiveness and can’t be counted on—not even when moderating conditions are
specified. Frontiers in Psychology, 12,
2533.
https://doi.org/10.3389/fpsyg.2021.664160 (Open Access) [pdf] [supplementary
materials] (Received the
International Communication Association Information Systems Division John E.
Hunter Meta-Analysis Award, 2022.)
Copyright owners: D. J. O’Keefe and H. Hoeken. Publisher: Frontiers.
O’Keefe, D. J. (2021). Persuasive message pretesting using non-behavioral outcomes: Differences in attitudinal and intention effects as diagnostic of differences in behavioral effects. Journal of Communication, 71(4), 623-645. https://doi.org/10.1093/joc/jqab017 (Open Access) [pdf] [supplementary materials]
Copyright owner: D. J. O’Keefe. Publisher: Oxford University Press.
O’Keefe, D. J. (2020). Message
pretesting using perceived persuasiveness measures: Reconsidering the
correlational evidence. Communication Methods
and Measures, 14(1), 25-37. https://doi.org/10.1080/19312458.2019.1620711 (Open Access) [pdf]
Copyright owner: D. J. O’Keefe. Publisher: Taylor & Francis.
O’Keefe, D. J. (2019). Persuasion. In O. Hargie (Ed.), Handbook of communication
skills (4th ed., pp. 319-335). Routledge.
Copyright owner and publisher: Taylor & Francis.
O’Keefe, D. J. (2018). Whistling past the graveyard: Response to commentaries. Journal of Communication, 68, 1001-1005. https://doi.org/10.1093/joc/jqy046 (Open Access) [pdf]
Copyright owner: D. J. O’Keefe. Publisher: Oxford University Press.
O’Keefe, D. J. (2018). Message pretesting using assessments of expected or
perceived persuasiveness: Evidence about diagnosticity of relative actual
persuasiveness. Journal of Communication,
68(1), 120-142. https://doi.org/10.1093/joc/jqx009 (Open Access) [pdf] [supplemental
materials]
Copyright owner: D. J. O’Keefe. Publisher: Oxford University Press.
O’Keefe, D. J. (2018). Message
characteristics and persuasion. In P. Moy (Ed.), Oxford Bibliographies in
Communication. Oxford University Press. https://doi.org/10.1093/obo/9780199756841-0206 [link]
Copyright owner and publisher: Oxford University Press.
O’Keefe, D. J. (2017). Misunderstandings of effect sizes in message effects
research. Communication Methods and
Measures, 11(3), 210-219. https://doi.org/10.1080/19312458.2017.1343812 (Open Access)
[pdf]
Copyright owner: D. J. O’Keefe. Publisher: Taylor & Francis.
O’Keefe, D. J. (2017). Message framing variations in health and risk messaging.
Oxford Research Encyclopedia of Communication. https://doi.org/10.1093/acrefore/9780190228613.013.308 [pdf]
Copyright owner and publisher: Oxford University Press.
O’Keefe, D. J. (2016). Persuasion: Theory and research (3rd ed.). Sage
Publications. ISBN: 978-1-4522-7667-0. OCLC: 900684567.
Copyright owner and
publisher: Sage Publications.
O’Keefe, D. J. (2016). Persuasion and social influence. In K. B. Jensen, R. T. Craig, J. Pooley,
& E. Rothenbuhler (Eds.), International
encyclopedia of communication theory and philosophy. Wiley-Blackwell and
the International Communication Association. https://doi.org/10.1002/9781118766804.wbiect067 [pdf]
Copyright owner and publisher: Blackwell Publishing.
O’Keefe, D. J. (2016).
Evidence-based advertising using persuasion principles: Predictive validity and
proof of concept. European Journal of
Marketing, 50(1/2), 294-300. https://doi.org/10.1108/EJM-11-2015-0801 [pdf]
Copyright owner and publisher: Emerald Group Publishing.
O’Keefe, D. J. (2015). Message generalizations that support evidence-based
persuasive message design: Specifying the evidentiary requirements. Health Communication, 30(2), 106-113. https://doi.org/10.1080/10410236.2014.974123 [pdf]
Copyright owner and publisher: Taylor & Francis.
O’Keefe, D. J. (2015). Elaboration likelihood model. In W. Donsbach (Ed.), Concise encyclopedia of communication
(pp. 168-169). Wiley-Blackwell.
Copyright owner and publisher: Blackwell Publishing.
O’Keefe, D. J. (2015). Persuasion. In W. Donsbach (Ed.), Concise encyclopedia of communication
(pp. 447-448). Wiley-Blackwell.
Copyright owner and publisher: Blackwell Publishing.
O’Keefe, D. J. (2015). Conviction,
la persuasion, et l’argumentation: Démęler les fins et les moyens d’influence.
In G. Roque & A. L. Nettel (Eds.), Persuasion et argumentation (pp. 139-159). Classiques
Garnier. [translation of: O’Keefe, D. J. (2012). Conviction, persuasion, and
argumentation: Untangling the ends and means of influence. Argumentation, 26, 19-32.
https://doi.org/10.1007/s10503-011-9242-7]
Copyright owner and publisher: Classiques Garnier.
Jensen, J. D., & O’Keefe, D. J. (2014). Preventive health behavior and health
education. In W. Cockerham, R. Dingwall, & S. Quah (Eds.), The Wiley
Blackwell encyclopedia of health, illness, behavior, and society (pp. 1871-1875). Wiley-Blackwell.
https://doi.org/10.1002/9781118410868.wbehibs222
Copyright owner and publisher: Blackwell
Publishing.
O’Keefe, D. J. (2013). The relative persuasiveness of different message types
does not vary as a function of the persuasive outcome assessed: Evidence from
29 meta-analyses of 2,062 effect sizes for 13 message variations. Annals of the International Communication
Association, 37(1), 221-249. https://doi.org/10.1080/23808985.2013.11679151 [also cited as: Communication Yearbook, 37, 221-249.] [also cited as a book
chapter: In E. L. Cohen (Ed.), Communication
Yearbook 37 (pp. 221-249). Routledge.] [pdf]
Copyright owner: International
Communication Association.
Publisher: Routledge
(Taylor & Francis)
O’Keefe, D. J. (2013). Mean effect sizes and correlations between
outcomes: A letter to the editor regarding Rhodes and Dickau (2012). Health Psychology. [pdf] Also available at http://www.apa.org/pubs/journals/features/hea-letter-to-editor-rhodes-dickau-2012.pdf
or http://www.apa.org/pubs/journals/hea/letters-to-editor.aspx
Copyright owner and publisher: American Psychological Association.
O’Keefe, D. J. (2013). The relative persuasiveness of different forms of
arguments-from-consequences: A review and integration. Annals of the International Communication Association, 36(1),
109-135. https://doi.org/10.1080/23808985.2013.11679128
[also cited as: Communication Yearbook,
36, 109-135.] [also cited as a book chapter: In C. T. Salmon (Ed.), Communication Yearbook 36 (pp. 109-135).
Routledge.] [pdf]
Copyright owner: International
Communication Association.
Publisher: Routledge
(Taylor & Francis)
O’Keefe, D. J. (2013). The elaboration likelihood model. In J. P. Dillard &
L. Shen (Eds.), The Sage handbook of
persuasion: Developments in theory and practice (2nd ed., pp. 137-149).
Sage Publications.
Copyright owner and publisher: Sage Publications.
Rubinelli, S., Labrie, N.,
& O’Keefe, D. J. (2013). “What matters to Andrew”: The problem of premissary relevance in automated health advisors: Insights
from pragma-dialectics. Patient Education
and Counseling, 92, 218-222. https://doi.org/10.1016/j.pec.2013.04.013 [pdf]
Copyright owner and publisher: Elsevier.
O’Keefe, D. J. (2013). Elaboration likelihood model. In W. Donsbach (Ed.), International encyclopedia of communication.
Wiley-Blackwell. https://doi.org/10.1111/b.9781405131995.2008.x [revision of original 2008 entry]
Copyright owner and publisher: Blackwell Publishing.
O’Keefe, D. J., & Nan, X. (2012). The relative persuasiveness of gain- and
loss-framed messages for promoting vaccination: A meta-analytic review. Health Communication, 27(8), 776-783. https://doi.org/10.1080/10410236.2011.640974 [pdf]
Copyright owner and publisher: Taylor & Francis.
O’Keefe, D. J., & Wu, D. (2012). Gain-framed appeals do not motivate sun
protection: A meta-analytic review of randomized trials comparing gain-framed
and loss-framed appeals for promoting skin cancer prevention. International Journal of Environmental
Research and Public Health, 9, 2121-2133. https://doi.org/10.3390/ijerph9062121 [pdf]
Copyright owner: the authors (open access).
Publisher: MDPI.
O’Keefe, D. J. (2012). From psychological theory to message design: Lessons
from the story of gain-framed and loss-framed persuasive appeals. In H. Cho
(Ed.), Health communication message design: Theory, research, and practice
(pp. 3-20). Sage Publications. [pdf]
Copyright owner and publisher: Sage Publications.
O’Keefe, D. J. (2012). Conviction, persuasion, and argumentation: Untangling
the ends and means of influence. Argumentation,
26, 19-32. https://doi.org/10.1007/s10503-011-9242-7 [pdf]
Copyright owner and publisher: Springer.
O’Keefe, D. J. (2012). Persuasion. In W. Donsbach (Ed.), International encyclopedia of communication (Vol. 8, pp.
3590-3592). Wiley-Blackwell. https://doi.org/10.1111/b.9781405131995.2008.x [revision of 2008 entry]
Copyright owner and publisher: Blackwell Publishing.
O’Keefe, D. J. (2012). Increasing the success of requests: Get them to say
“no”—at first. In A. K. Goodboy & K. Shultz (Eds.), Introduction to communication studies: Translating scholarship into
meaningful practice (pp. 341-346). Kendall/Hunt.
Copyright owner: Alan K. Goodboy & Kara
Schultz. Publisher: Kendall Hunt.
O’Keefe, D. J. (2012). The argumentative structure of some persuasive appeal
variations. In F. H. van Eemeren & B. Garssen (Eds.), Topical themes in argumentation: Twenty exploratory studies (pp.
291-306). Springer. https://doi.org/10.1007/978-94-007-4041-9_19 [Reprinting of: O’Keefe, D. J. (2011). The argumentative
structure of some persuasive appeal variations. In F. H. van Eemeren, B.
Garssen, D. Godden, & G. Mitchell (Eds.), Proceedings of the seventh conference of the International Society for
the Study of Argumentation (pp. 1381-1395). Rozenberg/Sic Sat.] [pdf]
Copyright owner and publisher: Springer.
O’Keefe, D. J. (2011). The asymmetry of predictive and descriptive capabilities
in quantitative communication research: Implications for hypothesis development
and testing. Communication Methods and
Measures, 5(2), 113-125. https://doi.org/10.1080/19312458.2011.568375 [pdf]
Copyright owner and publisher: Taylor & Francis.
O’Keefe, D. J. (2011). Generalizing about the persuasive effects of message
variations: The case of gain-framed and loss-framed appeals. In T. van Haaften,
H. Jansen, J. de Jong, & W. Koetsenruijter
(Eds.), Bending opinion: Essays on
persuasion in the public domain (pp. 117-131). Leiden University Press. [preprint Word
document]
Copyright owner and publisher: Leiden University Press.
O’Keefe, D. J., & Jensen, J. D. (2011). The relative effectiveness of
gain-framed and loss-framed persuasive appeals concerning obesity-related
behaviors: Meta-analytic evidence and implications. In R. Batra, P. A. Keller,
& V. J. Strecher (Eds.), Leveraging consumer psychology for effective health communications: The
obesity challenge (pp. 171-185). M. E. Sharpe. [preprint
Word document]
Copyright owner: Society for Consumer
Psychology. Publisher: M. E. Sharpe.
Hornikx, J., & O’Keefe, D. J. (2011). Conducting research on international
advertising: The roles of cultural knowledge and international research teams. Journal of Global Marketing, 24, 152-166. https://doi.org/10.1080/08911762.2011.558813
[pdf]
Copyright owner and publisher: Taylor & Francis.
O’Keefe, D. J., & Amjarso,
B. (2011). Handling counterarguments: The intersection of pragma-dialectical
normative concerns and practical persuasive success. In E. Feteris,
B. Garssen, & F. Snoeck Henkemans (Eds.), Keeping in touch with pragma-dialectics: In honor of Frans van Eemeren
(pp. 221-229). John Benjamins.
Copyright owner and publisher: Johns Benjamin.
Guerini, M., Stock, O., Zancanaro, M., O’Keefe, D.
J., Mazzotta, I., de Rosis, F., Poggi,
Copyright owner and publisher: Springer.
O’Keefe, D. J. (2011). The argumentative structure of some persuasive appeal
variations. In F. H. van Eemeren, B. Garssen, D. Godden, & G. Mitchell
(Eds.), Proceedings of the seventh
conference of the International Society for the Study of Argumentation (pp.
1381-1395). Rozenberg/Sic Sat. [pdf]
Copyright owner: D. J. O’Keefe. Publisher: Rozenberg/Sic
Sat.
O’Keefe, D. J., & Jensen, J. D. (2009). The relative persuasiveness of
gain-framed and loss-framed messages for encouraging disease detection
behaviors: A meta-analytic review. Journal
of Communication, 59, 296-316. https://doi.org/10.1111/j.1460-2466.2009.01417.x [pdf]
Copyright owner: International
Communication Association.
Publisher: Blackwell
Publishing.
Hornikx, J., & O’Keefe, D. J. (2009). Adapting consumer advertising appeals
to cultural values: A meta-analytic review of effects on persuasiveness and ad
liking. Annals of the International
Communication Association, 33(1), 39-71. https://doi.org/10.1080/23808985.2009.11679084 [also cited as: Communication Yearbook, 33, 39-71.] [also cited as a book chapter:
In C. S. Beck (Ed.), Communication
yearbook 33 (pp. 39-71). Routledge.] [pdf]
Copyright owner: International
Communication Association.
Publisher: Routledge
(Taylor & Francis)
O’Keefe, D. J. (2009). Theories of persuasion. In R. Nabi & M. B. Oliver
(Eds.), Handbook of media effects
(pp. 269-282). Sage Publications. [pdf]
Copyright owner and publisher: Sage Publications.
O’Keefe, D. J. (2009). Persuasive effects of strategic maneuvering: Some
findings from meta-analyses of experimental persuasion effects research. In F.
H. van Eemeren (Ed.), Examining
argumentation in context: Fifteen studies on strategic maneuvering (pp.
285-296). Johns Benjamin. [pdf]
Copyright owner and publisher: Johns Benjamin.
O’Keefe, D. J. (2009). Normatively responsible advocacy: Some provocations from
persuasion effects research. In F. H. van Eemeren & B. Garssen (Eds.), Pondering on problems of argumentation.
Twenty essays on theoretical issues
(pp. 79-90). Springer. [pdf]
Copyright owner and publisher: Springer.
O’Keefe, D. J., & Jensen, J. D. (2008). Do loss-framed persuasive messages
engender greater message processing than do gain-framed messages? A
meta-analytic review. Communication
Studies, 59(1), 51-67. https://doi.org/10.1080/10510970701849388
[pdf] Reprinted in:
G. L. Kreps (Ed.). (2010). Health
communication, vol. 2: Health communication and health promotion. Sage
Publications.
Copyright owner and publisher: Central States Communication Association.
O’Keefe, D. J. (2008). Elaboration likelihood model. In
W. Donsbach (Ed.), International
encyclopedia of communication (Vol. 4, pp. 1475-1480).
Wiley-Blackwell. [pdf]
Copyright owner and publisher: Blackwell Publishing.
O’Keefe, D. J. (2008). Persuasion. In W. Donsbach (Ed.), International encyclopedia of communication
(Vol. 8, pp. 3590-3592). Wiley-Blackwell.
[pdf]
Copyright owner and publisher: Blackwell Publishing.
Goldsmith, D. J., Brashers, D. E., Kosenko, K. A., & O’Keefe, D. J. (2008).
Social support and living with HIV: Findings from qualitative studies. In T.
Edgar, S. M. Noar, & V. S. Freimuth (Eds.), Communication perspectives on
HIV/AIDS for the 21st century (pp. 101-136). Lawrence Erlbaum.
Copyright owner and publisher: Lawrence Erlbaum Associates.
O’Keefe, D. J., & Jensen, J. D. (2007). The relative persuasiveness of
gain-framed and loss-framed messages for encouraging disease prevention
behaviors: A meta-analytic review. Journal
of Health Communication, 12(7),
623-644. https://doi.org/10.1080/10810730701615198
[pdf] (Received the
Article of the Year Award, Health Communication Division, National
Communication Association, 2008.)
Copyright owner and publisher: Taylor & Francis.
O’Keefe, D. J. (2007). Potential conflicts between
normatively-responsible advocacy and successful social influence: Evidence from
persuasion effects research. Argumentation,
21, 151-163. https://doi.org/ 10.1007/s10503-007-9046-y [pdf]
Copyright owner and publisher: Springer.
O’Keefe, D. J. (2007). It takes a family—a well-defined family—to underwrite
familywise corrections. Communication
Methods and Measures, 1(4), 267-273. https://doi.org/10.1080/19312450701641383 [pdf] [article title is sometimes given as:
Responses to Matsunaga: It takes a family—a well-defined family—to underwrite
familywise corrections.]
Copyright owner and publisher: Taylor & Francis.
O’Keefe, D. J. (2007). Post hoc power, observed power, a priori power, retrospective
power, prospective power, achieved power: Sorting out appropriate uses of
statistical power analyses. Communication Methods and Measures, 1(4),
291-299. https://doi.org/10.1080/19312450701641375 [pdf] [article title is sometimes given as: Brief
report: Post hoc power, observed
power, a priori power, retrospective power, prospective power, achieved power:
Sorting out appropriate uses of statistical power analyses.]
Copyright owner and publisher: Taylor & Francis.
Kreuter, M. W., Green, M. C., Cappella, J. N.,
Slater, M. D., Wise, M. E., Storey, D., Clark, E. M.,
O’Keefe, D. J., Erwin, D. O., Holmes, K., Hinyard, L.
J., Houston, T., & Wooley, S.
(2007). Narrative communication in cancer prevention and control: A framework
to guide research and application. Annals of Behavioral Medicine, 33(3),
221-235. https://doi.org/10.1007/BF02879904
[pdf]
Copyright owner: Society
of Behavioral Medicine. Publisher: Lawrence Erlbaum Associates.
Hornikx, J., & O’Keefe, D. J. (2007). Reclame in
Europa: Reclame wel of niet cultureel aanpassen? [Advertising in
O’Keefe, D. J. (2007). Normatively responsible advocacy: Some provocations from
persuasion effects research. In F. H. van Eemeren, J. A. Blair, C. A. Willard,
& B. Garssen (Eds.), Proceedings of
the sixth conference of the International Society for the Study of
Argumentation (pp. 997-1002). Sic Sat.
[pdf]
Copyright owner and publisher: Sic Sat.
O’Keefe, D. J. (2007). Persuasieve effecten van strategische manoeuvres: Bevindingen naar aanleiding van meta-analyses
van empirisch onderzoek naar persuasieve effecten [Persuasive effects of strategic maneuvering: Some
findings from meta-analyses of experimental persuasion effects research]. Tijdschrift voor Taalbeheersing, 29, 196-206.
Copyright owner and publisher: Van Gorcum.
O’Keefe, D. J., & Jensen, J.
D. (2006). The advantages of compliance or the disadvantages of noncompliance?
A meta-analytic review of the relative persuasive effectiveness of gain-framed
and loss-framed messages. Annals of the
International Communication Association, 30(1), 1-43. https://doi.org/10.1080/23808985.2006.11679054 [also cited as: Communication Yearbook, 30, 1-43.] [also cited as a book chapter:
In C. S. Beck (Ed.), Communication
yearbook 30 (pp. 1-43). Lawrence Erlbaum.]
[pdf]
Copyright owner: International
Communication Association.
Publisher: Lawrence Erlbaum Associates.
O’Keefe, D. J. (2006). Pragma-dialectics and persuasion effects research. In P.
Houtlosser & A. van Rees (Eds.), Considering
pragma-dialectics: A festschrift for Frans H. van Eemeren on the occasion of
his 60th birthday (pp. 235-243).
Lawrence Erlbaum.
Copyright owner and publisher: Lawrence Erlbaum Associates.
O’Keefe, D. J. (2006). Persuasion. In O. D. W. Hargie (Ed.), Handbook of
communication skills (3rd ed., pp. 323-341). Routledge.
O’Keefe, D. J. (2005). News for argumentation from persuasion effects research:
Two cheers for reasoned discourse. In C. A. Willard (Ed.), Selected papers
from the thirteenth NCA/AFA conference on argumentation (pp. 215-221).
National Communication Association. [pdf]
Copyright owner and publisher: National Communication Association.
O’Keefe, D. J. (2004). Trends and prospects in persuasion theory and research.
In J. S. Seiter & R. H. Gass (Eds.), Perspectives on persuasion, social
influence, and compliance gaining (pp. 31-43). Pearson/Allyn and Bacon. [pdf]
Copyright owner and publisher: Pearson/Allyn &
Bacon.
O’Keefe, D. J. (2003). Colloquy: Should familywise alpha be adjusted? Against
familywise alpha adjustment. Human Communication Research, 29(3), 431-447. https://doi.org/10.1111/j.1468-2958.2003.tb00846.x [pdf] [article title is sometimes given as: Against
familywise alpha adjustment.]
Copyright owner: International
Communication Association.
Publisher: Oxford Journals.
O’Keefe, D. J. (2003). Searching for a defensible application of
alpha-adjustment tools. Human Communication Research, 29(3), 464-468. https://doi.org/10.1111/j.1468-2958.2003.tb00849.x [pdf]
Copyright owner: International
Communication Association.
Publisher: Oxford Journals.
O’Keefe, D. J. (2003). Message properties, mediating states, and manipulation
checks: Claims, evidence, and data analysis in experimental persuasive message
effects research. Communication Theory, 13(3), 251-274. https://doi.org/10.1111/j.1468-2885.2003.tb00292.x [pdf] (Received the
International Communication Association Best Article Award, 2004.)
Copyright owner: International
Communication Association.
Publisher: Oxford Journals.
O’Keefe, D. J. (2003). Persuasive success and normatively-desirable
argumentative conduct: Is it (persuasively) bad to be (normatively) good? In F.
H. van Eemeren, J. A. Blair, C. A. Willard, & A. F. Snoeck Henkemans
(Eds.), Proceedings of the fifth international conference of the
International Society for the Study of Argumentation (pp. 799-802). Sic
Sat.
Copyright owner and publisher: Sic Sat.
O’Keefe, D. J. (2003). The potential conflict between normatively-good
argumentative practice and persuasive success: Evidence from persuasion effects
research. In F. H. van Eemeren, J. A. Blair, C. A. Willard, & A. F. Snoeck
Henkemans (Eds.), Anyone who has a view: Theoretical contributions to the
study of argumentation (pp. 309-318). Kluwer.
O’Keefe, D. J. (2002). Persuasion: Theory and research (2nd ed.). Sage
Publications.
O’Keefe, D. J. (2002). Guilt as a mechanism of persuasion. In J. P. Dillard
& M. Pfau (Eds.), The persuasion handbook: Developments in theory and
practice (pp. 329-344). Sage. https://doi.org/10.4135/9781412976046.n17 [pdf]
Copyright owner and publisher: Sage Publications.
O’Keefe, D. J. (2002). The persuasive effects of variation in standpoint
articulation. In F. H. van Eemeren (Ed.), Advances in pragma-dialectics
(pp. 65-82). Sic Sat. [pdf]
Copyright owners and publishers: Sic Sat and Vale
Press.
O’Keefe, D. J. (2002). Response to M. Agnes Van Rees: Exploring argumentative
dissociation. In H. V. Hansen, C. W. Tindale, J. A. Blair, R. H. Johnson, &
R. C. Pinto (Eds.), Argumentation and its applications. Ontario Society
for the Study of Argumentation.
O’Keefe, D. J. (2001). Persuasion. In T. O. Sloane,
Copyright owner and publisher: Oxford University Press.
O’Keefe, D. J., & Hale, S. L. (2001). An odds-ratio-based meta-analysis of
research on the door-in-the-face influence strategy. Communication Reports,
14(1), 31-38. https://doi.org/10.1080/08934210109367734 [pdf]
Copyright owner and publisher: Western States Communication Association.
O’Keefe, D. J. (2000). Guilt and social influence. Annals of the International Communication Association, 23(1),
67-101. https://doi.org/10.1080/23808985.2000.11678970 [also cited as: Communication Yearbook, 23, 67-101.] [also cited as a book chapter:
In M. E. Roloff (Ed.), Communication
yearbook 23 (pp. 67-101). Sage Publications.] [pdf]
Copyright owner: International
Communication Association.
Publisher: Sage Publications.
O’Keefe, D. J. (1999). Argumentation explicitness and persuasive effect: A
meta-analytic review of the effects of citing information sources in persuasive
messages. In F. H. van Eemeren, R. Grootendorst, J. A. Blair, & C. A.
Willard (Eds.), Proceedings of the fourth international conference of the
International Society for the Study of Argumentation (pp. 611-617). Sic
Sat.
Copyright owner and publisher: Sic Sat.
O’Keefe, D. J. (1999). How to handle opposing arguments in persuasive messages:
A meta-analytic review of the effects of one-sided and two-sided messages. Annals of the International Communication
Association, 22(1), 209-249. https://doi.org/10.1080/23808985.1999.11678963 [also cited as: Communication Yearbook, 22(1), 209-249.] [also cited as a book
chapter: In M. E. Roloff (Ed.), Communication
yearbook 22 (pp. 209-249). Sage Publications.] [pdf]
Copyright owner: International
Communication Association.
Publisher: Sage Publications.
O’Keefe, D. J. (1999). Three reasons for doubting the adequacy of the
reciprocal-concessions explanation of door-in-the-face effects. Communication
Studies, 50(3),
211-220. https://doi.org/10.1080/10510979909388488 [pdf]
Copyright owner and publisher: Central States Communication Association.
O’Keefe, D. J. (1999). Variability of persuasive message effects: Meta-analytic
evidence and implications. Document Design, 1(2), 87-97. https://doi.org/10.1075/dd.1.2.02oke [pdf]
Copyright owner and publisher: John Benjamins.
O’Keefe, D. J., & Figgé, M. (1999). Guilt and
expected guilt in the door-in-the-face technique. Communication Monographs,
66(4), 312-324. https://doi.org/10.1080/03637759909376482 [pdf]
Copyright owner and publisher: National Communication Association.
O’Keefe, D. J. (1998). Justification explicitness and persuasive effect: A
meta-analytic review of the effects of varying support articulation in
persuasive messages. Argumentation and Advocacy, 35(2), 61-75. https://doi.org/10.1080/00028533.1998.11951621 [pdf]
Copyright
owner: American Forensic
Association Publisher: Taylor & Francis..
O’Keefe, D. J., & Hale, S. L. (1998). The door-in-the-face influence
strategy: A random-effects meta-analytic review. Annals of the International Communication Association, 21(1), 1-33. https://doi.org/10.1080/23808985.1998.11678947 [also cited as: Communication Yearbook, 21(1), 1-33.] [also cited as a book
chapter: In M. E. Roloff (Ed.), Communication
yearbook 21 (pp. 1-33). Sage Publications.] [pdf] (Received the International Communication
Association Information Systems Division John E. Hunter Meta-Analysis Award,
2000.)
Copyright owner and publisher: Sage Publications.
O’Keefe, D. J. (1997). Argumentative candor and persuasive success: A
meta-analysis of the persuasive effects of implicit and explicit message
conclusions. In J. F. Klumpp (Ed.), Argument in a time of change:
Definitions, frameworks, and critiques (proceedings of the tenth NCA/AFA
conference on argumentation) (pp. 63-69). National Communication
Association.
Copyright owner and publisher: National Communication Association.
O’Keefe, D. J. (1997). Standpoint explicitness and persuasive effect: A
meta-analytic review of the effects of varying conclusion articulation in
persuasive messages. Argumentation and Advocacy, 34(1), 1-12. https://doi.org/10.1080/00028533.1997.11978023 [pdf]
Copyright
owner: American Forensic
Association Publisher: Taylor & Francis.
O’Keefe, D. J. & Figgé, M. (1997). A guilt-based
explanation of the door-in-the-face influence strategy. Human Communication
Research, 24(1),
64-81. https://doi.org/10.1111/j.1468-2958.1997.tb00587.x [pdf]
Copyright owner: International
Communication Association.
Publisher: Sage Publications.
O’Keefe, D. J., & Medway, F. J. (1997). The application of persuasion
research to the school psychology context. Journal of School Psychology, 35(2), 173-193. https://doi.org/10.1016/S0022-4405(97)00004-6 [pdf]
Copyright owner: Society for the Study of
School Psychology. Publisher: Pergamon.
O’Keefe, D. J. (1995). Argumentation studies and dual-process models of
persuasion. In F. H. van Eemeren, R. Grootendorst, J. A. Blair, & C. A.
Willard (Eds.), Proceedings of the third ISSA conference on argumentation,
vol. 1: Perspectives and approaches (pp. 3-17). Sic Sat. [pdf] Reprinted in: van Bentham, J., van
Eemeren, F. H., Grootendorst, R., & Veltman, F. (Eds.) (1996). Logic and
argumentation (pp. 61-76). North-Holland.
O’Keefe, D. J., & Jackson, S. (1995). Argument quality and persuasive
effects: A review of current approaches. In
Copyright owner and publisher: National Communication Association.
Jackson, S., O’Keefe, D. J., & Brashers, D. E. (1994). The messages
replication factor: Methods tailored to messages as objects of study. Journalism
and Mass Communication Quarterly, 71, 984-996. https://doi.org/10.1177/107769909407100421 [journal title when published: Journalism
Quarterly] [pdf]
Copyright owner and publisher: Association for Education in Journalism and Mass
Communication.
O’Keefe, D. J. (1994). From strategy-based to feature-based analyses of
compliance-gaining message classification and production. Communication
Theory, 4(1), 61-69. https://doi.org/10.1111/j.1468-2885.1994.tb00082.x [pdf]
Copyright owner: International
Communication Association.
Publisher: Wiley.
O’Keefe, D. J. (1993). The persuasive effects of message sidedness variations:
A cautionary note concerning Allen’s (1991) meta-analysis. Western Journal
of Communication, 57(1),
87-97. https://doi.org/10.1080/10570319309374432 [pdf]
Copyright owner and publisher: Western States Communication Association.
O’Keefe, D. J. (1993). Understanding social influence: Relations between lay
and technical perspectives. Communication Studies, 44(3-4), 228-238. https://doi.org/10.1080/10510979309368397 [pdf]
Copyright owner and publisher: Central States Communication Association.
O’Keefe, D. J. (1991). Extracting dependable generalizations from the
persuasion effects literature: Some issues in meta-analytic reviews. Communication
Monographs, 58(4), 472-481.
https://doi.org/10.1080/03637759109376243 [pdf]
Copyright owner and publisher: National Communication Association.
O’Keefe, D. J. (1990). Persuasion: Theory and research. Sage
Publications.
Jackson, S., O’Keefe, D. J., Jacobs, S., & Brashers, D. E. (1989). Messages
as replications: Toward a message-centered design strategy. Communication
Monographs, 56(4), 364-384.
https://doi.org/10.1080/03637758909390270 [pdf]
Copyright owner and publisher: National Communication Association.
O’Keefe, D. J. (1989). Communication theory and practical knowledge: What
communicators don’t know can help them. In B. Dervin, L. Grossberg, B. O’Keefe,
&
Copyright owner and publisher: Sage Publications.
O’Keefe, D. J.,
O’Keefe, D. J. (1987). The persuasive effects of delaying identification of
high- and low-credibility communicators: A meta-analytic review. Communication
Studies, 38(2), 63-72. https://doi.org/10.1080/10510978709368231 [journal title when published: Central
States Speech Journal] [pdf]
Copyright owner and publisher: Central States Communication Association.
O’Keefe, D. J. (1985). Argument criticism and Willardian
skepticism. Journal of the American Forensic Association, 21(4), 196-205. https://doi.org/10.1080/00028533.1985.11951291 [pdf]
Copyright owner: American Forensic Association Publisher: Taylor & Francis.
Babrow, A. S., & O’Keefe, D. J. (1984). Construct differentiation as a
moderator of attitude-behavior consistency: A failure to confirm. Communication
Studies, 35(3), 160-165. https://doi.org/10.1080/10510978409368183 [journal title when published: Central
States Speech Journal] [pdf]
Shepherd, G. J., & O’Keefe, D. J. (1984). Separability of attitudinal and
normative influences on behavioral intentions in the Fishbein-Ajzen model. Journal
of Social Psychology, 122(2),
289-290. https://doi.org/10.1080/00224545.1984.9713496 [pdf]
Delia, J. G., O’Keefe, B. J., & O’Keefe, D. J. (1982). The constructivist
approach to communication. In F. E. X. Dance (Ed.), Human communication
theory: Comparative essays (pp. 147-191). Harper and Row. [pdf]
Copyright owner: Frank E. X. Dance.
O’Keefe, D. J. (1982). The concepts of argument and arguing. In J. R. Cox &
C. A. Willard (Eds.), Advances in argumentation theory and research (pp.
3-23). Southern
O’Keefe, D. J., & Shepherd, G. J. (1982). Interpersonal construct
differentiation, attitudinal confidence, and the attitude-behavior
relationship. Communication Studies, 33(2), 416-423. https://doi.org/10.1080/10510978209388446 [journal title when published: Central
States Speech Journal] [pdf]
O’Keefe, D. J., Shepherd, G. J., & Streeter, T. (1982). Role Category
Questionnaire measures of cognitive complexity: Reliability and comparability
of alternative forms. Communication Studies, 33(1), 333-338. https://doi.org/10.1080/10510978209388436 [journal title when published: Central
States Speech Journal] [pdf]
Copyright owner and publisher: Central States Communication Association.
O’Keefe, D. J., & Delia, J. G. (1981). Construct differentiation and the
relationship of attitudes and behavioral intentions. Communication
Monographs, 48(2), 146-157.
https://doi.org/10.1080/03637758109376054 [pdf]
Copyright owner and publisher: National Communication Association.
O’Keefe, D. J., & Sypher, H. E. (1981). Cognitive complexity measures and
the relationship of cognitive complexity to communication. Human
Communication Research, 8(1),
72-92. https://doi.org/10.1111/j.1468-2958.1981.tb00657.x (Received the National Communication
Association Golden Anniversary Monograph Award, 1982.) [pdf]
Copyright owner: International
Communication Association.
Publisher: Wiley.
O’Keefe, B. J., Delia, J. G., & O’Keefe, D. J. (1980). Interaction analysis
and the analysis of interactional organization. In N. K. Denzin (Ed.), Studies
in symbolic interaction (vol. 3, pp. 25-57). JAI Press.
O’Keefe, D. J. (1980). The relationship of attitudes and behavior: A
constructivist analysis. In D. P. Cushman and R. D. McPhee (Eds.), The
message-attitude-behavior relationship: Theory, methodology, and application
(pp. 117-148). Academic Press.
O’Keefe, D. J., & Brady, R. M. (1980). Cognitive complexity and the effects
of thought on attitude change. Social Behavior and Personality, 8(1), 49-56. https://doi.org/10.2224/sbp.1980.8.1.49 [pdf]
Copyright owner and publisher: Society for
Personality Research.
O’Keefe, D. J. (1979). Ethnomethodology. Journal for the Theory of Social
Behavior, 9(2), 187-219. https://doi.org/10.1111/j.1468-5914.1979.tb00423.x [pdf]
O’Keefe, D. J. (1978). Burke’s dramatism and action theory. Rhetoric Society
Quarterly, 8(1), 8-15. https://doi.org/10.1080/02773947809390484 [pdf]
Copyright owner: Rhetoric Society
of America Publisher: Taylor & Francis
Delia, J. G., & O’Keefe, D. J. (1977). The relation of theory and analysis
in explanations of belief salience: Conditioning, displacement, and
constructivist accounts. Communication Monographs, 44(2), 166-169. https://doi.org/10.1080/03637757709390126 [pdf]
Copyright owner and publisher: National Communication Association.
O’Keefe, B. J., Delia, J. G., & O’Keefe, D. J. (1977). Construct
individuality, cognitive complexity, and the formation and remembering of
interpersonal impressions. Social Behavior and Personality, 5(2), 229-240. https://doi.org/10.2224/sbp.1977.5.2.229 [pdf]
O’Keefe, D. J. (1977). Two concepts of argument. Journal of the American
Forensic Association, 13(3),
121-128. https://doi.org/10.1080/00028533.1977.11951098 [pdf] (Received the
American Forensic Association Daniel Rohrer Memorial Research Award, 1977.)
Reprinted in: Benoit, W. L., Hample, D., & Benoit, P. J. (Eds.).
(1992).
Copyright owner and publisher: American Forensic Association.
Delia, J. G., Crockett, W. H., Press, A. N., & O’Keefe, D. J. (1975). The
dependency of interpersonal evaluations on context-relevant beliefs about the
other. Speech Monographs, 42(1),
10-19. https://doi.org/10.1080/03637757509375872 [pdf]
Copyright owner and publisher: National Communication Association.
O’Keefe, D. J. (1975). Logical empiricism and the study of human communication.
Speech Monographs, 42(3),
169-183. https://doi.org/10.1080/03637757509375892 [pdf] (Received the
National Communication Association Charles H. Woolbert Research Award, 1986.)
Copyright owner and publisher: National Communication Association.
O’Keefe, D. J., & Grossberg, L. (1975). Theoretical clarity and
interpretive social science. Quarterly
Journal of Speech, 61(3), 320-322. https://doi.org/10.1080/00335637509383296 [pdf]
Copyright owner and publisher: National Communication Association.
Grossberg, L., & O’Keefe, D. J. (1975). Presuppositions, conceptual
foundations, and communication theory: On Hawes’ approach to communication. Quarterly
Journal of Speech, 61(2),
195-208. https://doi.org/10.1080/00335637509383284 [pdf]
Copyright owner and publisher: National Communication Association.
CONFERENCE PAPERS, PRESENTATIONS, BOOK
REVIEWS
O’Keefe,
D. J., & Hoeken, H. (2020, February). Is
there a persuasion magic bullet? Mean effect sizes and prediction intervals for
30 message variations. Paper presented at the annual Etmaal
van de Communicatiewetenschap (“24 hours of Communication Science”) conference, Amsterdam, The
Netherlands.
O’Keefe, D. J. (2019, May). Why positive correlations between individuals’ PME and AME scores are irrelevant to assessing whether PME measures can diagnose differences in messages’ effectiveness—and what that means for how to assess other message pretesting procedures. Paper presented at the “New Conceptualizations and Research to Inform Message Testing: Perceived Message Effectiveness and Its Alternatives” preconference at the annual conference of the International Communication Association, Washington, DC.
O’Keefe, D. J. (2018, April). Pretesting
messages using perceived or expected persuasiveness assessments: Diagnostic of
relative actual message persuasiveness? Paper presented at the University
of Kentucky Conference on Health Communication, Lexington, KY.
O’Keefe, D. J. (2016, November). Two cheers for the ELM: Strengths and shortcomings after three decades. Paper presented at the annual conference of the Midwest Association for Public Opinion Research, Chicago, IL. [pdf]
O’Keefe, D. J. (2014, April). Evidence-based
persuasive message design: Specifying the evidentiary requirements. Paper
presented at the University of Kentucky Conference on Health Communication,
Louisville, KY. [Word
document]
O’Keefe, D. J. (2011, May). Handling
counterarguments. Paper presented at the Van Eemeren Conference on
Argumentation, University of Amsterdam, Amsterdam, The Netherlands.
Rubinelli, S., Wierda, R., Labrie,
N., & O’Keefe, D. J. (2011, March). The
problem of premissary relevance. Paper presented
at the Association for the Advancement of Artificial Intelligence (AAAI)
symposium on artificial intelligence and health communication, Stanford
University. [pdf]
O’Keefe, D. J. (2010, September). Argumentation
and persuasion: Sorting out the relationships. Paper presented at the
Persuasion and Argumentation symposium, Centre de Recherches
sur les Arts et le Langage, École des Hautes Études en Sciences Sociales, Paris.
O’Keefe, D. J. (2010, June). The
argumentative structure of some persuasive appeal variations. Paper
presented at the 7th conference of the International Society for the Study of
Argumentation, Amsterdam. [Word
document]
Hornikx, J., & O’Keefe, D. J. (2009, November). Effects of researchers’ cultural backgrounds on the relative success of
culturally adapted and unadapted advertisements. Paper presented at the
annual conference of the National Communication Association, Chicago.
O’Keefe, D. J. (2009, June). Do gain-loss
message frames influence message persuasiveness? Paper presented at the
Symposium on Psychological and Computational Issues in Modeling Persuasion and
Negotiation, Computational Cognition for Social Systems (CCSS) group, Institute
of High Performance Computing (IHPC), Science and Engineering Research Council
(SERC), Agency for Science, Technology and Research (A*STAR), Singapore.
O’Keefe, D. J., & Jensen, J. D. (2009, May). The relative effectiveness of gain-framed and loss-framed appeals concerning
obesity-related behaviors: Meta-analytic evidence and implications. Paper
presented at the Society for Consumer Psychology Advertising and Consumer
Psychology Conference: Leveraging Consumer Psychology for Effective Health
Communications, Ann Arbor, MI. [Word document]
O’Keefe, D. J. (2009, January). Generalizing
about the persuasive effects of message variations: The case of gain-framed and
loss-framed appeals. Keynote address, second annual Rhetoric in Society
conference, University of Leiden, The Netherlands. [PowerPoint with
narration part 1] [PowerPoint with
narration part 2] [Word
document]
O’Keefe, D. J. (2008, November). Jackson and Jacobs’s contribution to the
rationale and methods of quantitative communication research. Paper
presented at the annual conference of the National Communication Association,
San Diego, CA. [pdf]
O’Keefe, D. J., & Jensen, J. D. (2008, May). The persuasiveness of gain- and loss-framed messages for encouraging
disease detection: A meta-analytic review. Paper presented at the annual
conference of the International Communication Association,
O’Keefe, D. J. (2007, May). Persuasive
effects of strategic maneuvering: Some findings from meta-analyses of
experimental persuasion effects research. Paper presented at the Tropenmuseum Conference: Persuasive Effects of Strategic
Maneuvering,
Goldsmith, D. J., Brashers, D. E., Kosenko, K. A., & O’Keefe, D. J. (2007,
May). Social support and living with HIV:
Findings from qualitative studies. Paper presented at the annual conference
of the International Communication Association,
Hornikx, J., & O’Keefe, D. J. (2007, February). Het effect van aanpassing van waardeappels in reclame aan culturele
waarden: Een meta-analyse [The effect of adapting value appeals in
advertising to cultural values: A meta-analysis]. Paper presented at the
Annual Twenty-Four Hours of Communication Science,
O’Keefe, D. J. (2006, June). Normatively
responsible advocacy: Some provocations from persuasion effects research.
Paper presented at the Sixth International Conference on Argumentation,
International Society for the Study of Argumentation,
O’Keefe, D. J., & Jensen, J. D. (2005, November). Do loss-framed persuasive messages engender greater message processing
than do gain-framed messages? A meta-analytic review. Paper presented at
the National Communication Association annual convention,
O’Keefe, D. J. (2004, May). The unity
of argument across methodological divides. Paper presented at the
International Communication Association annual conference,
O’Keefe, D. J. (2003, August). News
for argumentation from persuasion effects research: Two cheers for reasoned
discourse. Paper presented at the Thirteenth National Communication
Association/American Forensic Association Alta Conference on Argumentation,
O’Keefe, D. J. (2002, June). Persuasive
success and normatively-desirable argumentative conduct: Is it (persuasively)
bad to be (normatively) good? Paper presented at the Fifth International
Conference on Argumentation, International Society for the Study of
Argumentation,
O’Keefe, D. J. (2000, November). Anticipated
emotions and effect-independent message properties: Two foci for research on
emotion and persuasion. Paper presented at the National Communication
Association annual convention,
O’Keefe, D. J. (1999, November). Two
and a half arguments against the reciprocal concessions explanation of
door-in-the-face effects. Paper presented at the National Communication
Association annual convention,
Figge, M., & O’Keefe, D. J. (1998, November). Exploring the role of guilt in the door-in-the-face technique.
Paper presented at the National Communication Association annual convention,
O’Keefe, D. J. (1998, November). Normative
and instrumental considerations in argument study. Respondent’s remarks
presented at the National Communication Association annual convention,
O’Keefe, D. J. (1998, June). Argumentation
explicitness and persuasive effect: A meta-analytic review of the effects of
citing information sources in persuasive messages. Paper presented at the
Fourth International Conference on Argumentation, International Society for the
Study of Argumentation,
O’Keefe, D. J. (1997, November). How
to handle opposing arguments in persuasive messages: A meta-analytic review of
the effects of one-sided and two-sided messages. Paper presented at the
National Communication Association annual convention,
O’Keefe, D. J. (1997, August). Argumentative
candor and persuasive success: A meta-analysis of the persuasive effects of
implicit and explicit message conclusions. Paper presented at the Tenth
National Communication Association/American Forensic Association Alta
Conference on Argumentation,
O’Keefe, D. J. (1996, November). Methodological
innovation in communication research. Paper presented at the Speech
Communication Association annual convention,
O’Keefe, D. J., & Figge, M. (1996, May). A guilt-based explanation of the door-in-the-face influence strategy.
Paper presented at the International Communication Association annual
convention,
O’Keefe, D. J., & Jackson, S. (1995, August). Argument quality and persuasive effects: A review of current approaches.
Paper presented at the Ninth Speech Communication Association/American Forensic
Association Alta Conference on Argumentation,
O’Keefe, D. J. (1994, June). Argumentation
studies and dual-process models of persuasion. Keynote address, Third
International Conference on Argumentation, International Society for the Study
of Argumentation,
O’Keefe, D. J. (1991, November). The
application of meta-analysis to the persuasion effects literature. Paper
presented at the Speech Communication Association annual convention,
O’Keefe, D. J. (1988, November). Some
methodological and meta-theoretical implications of message design logic.
Paper presented at the Speech Communication Association annual convention,
O’Keefe, D. J. (1987, November). Message
description. Paper presented at the Speech Communication Association annual
convention,
O’Keefe, D. J. (1983, September). Construct
differentiation and the relationship of attitudes and behaviors. Paper
presented at the
O’Keefe, D. J. (1983, November). Two
concepts of argument revisited. Critic-respondent’s remarks presented at
the Speech Communication Association annual convention,
O’Keefe, D. J. (1982, November). Alternative
approaches to the study of argument. Critic-respondent’s remarks presented
at the Speech Communication Association annual convention,
O’Keefe, D. J., & Shepherd, G. J. (1981, May). Interpersonal construct differentiation, attitudinal confidence, and
the relationship of religious attitudes and behaviors. Paper presented at
the International Communication Association annual convention,
O’Keefe, D. J., Shepherd, G. J., & Streeter, T. (1981, May). Role Category Questionnaire measures of
construct differentiation: Reliability and comparability of alternative forms.
Paper presented at the International Communication Association annual
convention,
O’Keefe, D. J. (1981, November). Rhetoric
and constructivism. Critic-respondent’s remarks presented at the Speech
Communication Association annual convention,
O’Keefe, D. J., & Sypher, H. E. (1981, August). Alternative measures of cognitive complexity: A critical assessment.
Paper presented at the Fourth International Congress on Personal Construct
Psychology,
O’Keefe, D. J. (1981, April). The
status of recent ethnomethodological investigations of communication.
Critic-respondent’s remarks presented at the Central States Speech Association
annual convention,
O’Keefe, D. J. (1980, April). Constructivist
approaches to persuasion: Research strategies and methodological choices.
Paper presented at the Eastern Communication Association annual convention,
Sypher, H. E., & O’Keefe, D. J. (1980, May). The comparative validity of several cognitive complexity measures as
predictors of communication-relevant abilities. Paper presented at the
International Communication Association annual convention,
Brady, R. M., & O’Keefe, D. J. (1980, November). Attitude change as a function of schema development. Paper
presented at the Speech Communication Association annual convention,
O’Keefe, D. J. (1980, November). Is
argument1 a speech act? Paper presented at the Speech Communication
Association annual convention,
O’Keefe, D. J. (1979). Review of Toulmin, Rieke, and Janik’s An introduction to reasoning. Journal of the American Forensic Association, 16, 143-145. [pdf]
O’Keefe, D. J. (1978, November). Constructivism
and its philosophical foundations. Paper presented at the Speech
Communication Association annual convention,
O’Keefe, D. J. (1977). Review of Berlinski’s On system analysis and
Phillips’ Holistic thought in social science. Quarterly Journal of Speech,
63, 469-470.
Daniel J. O’Keefe home page
Department
of Communication Studies
School of Communication
Northwestern University